Paul Dyer, /prompt

Paul Dyer, /prompt

CEO & President of

Paul is CEO of /prompt. the platform company for Lippe Taylor and twelvenote.  Under his stewardship, the agency has been named agency of the year for five years and counting, while producing some of the most awarded work in the industry. Paul himself is a former PRWeek 40 Under 40 honoree who has held a variety of agency leadership positions that have spanned social media, analytics, and earned media. Throughout his career, he has worked extensively in the Pharmaceutical, Consumer Goods, and Technology sectors, helping companies like Pfizer, Red Bull, Verizon, Warner Bros, Sanofi and Intel modernize their communications approaches.

His Wall Street Journal best-selling book – Friction Fatigue, addresses the failings of Big Advertising and the remaking of the media landscape for the 2020s. It provides a roadmap for executives and marketers to wean themselves off advertising dependency while meeting the changing expectations of their customers, consumers, employees, and other stakeholders.

Paul graduated with honors from Washington University in St. Louis and subsequently received his Masters in Business Administration (MBA) from the McCombs School of Business at the University of Texas. He now lives in Connecticut with his wife and their two daughters.

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Paul made his career by being one of the first consultants to effectively leverage social media for Fortune 500 brands; a career path that has also included building multiple new teams, developing software products, and designing a modern thought-leadership approach to business development. Paul is typically brought in to help drive greater results through integrated earned and social media, and to implement new, analytics-driven approaches to communications.

Paul first made a name for himself as Chief Commercial Officer at W2O Group, which grew from $18.5M to $95M in just 8 years, culminating with a sale to private equity. Paul joined Lippe Taylor as President in 2017 before ascending to the title of CEO in 2019 after doubling the company’s revenues. At Lippe Taylor, Paul quickly architected an overhaul of the agency’s creative and digital capabilities, evolving them to be fully integrated.

 

 

The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest & Activation

MAIN STAGE | ESSEX CENTER/SOUTH

Doing more with less – it’s what every marketer is tasked to do, right? During this session, you’ll hear a real-world case study showcasing how one brand was able to extend the positive perception and activation of their consumer campaign through the strategic combination of mass media and PR efforts, as well as best practices […]

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