The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest & Activation
MAIN STAGE | ESSEX CENTER/SOUTH
Doing more with less – it’s what every marketer is tasked to do, right? During this session, you’ll hear a real-world case study showcasing how one brand was able to extend the positive perception and activation of their consumer campaign through the strategic combination of mass media and PR efforts, as well as best practices for incorporating PR into a consumer-driven outreach program.