Kelly Bock, Sumitomo Pharma America, Inc.
Director, Consumer Marketing
Kelly Bock leads consumer and patient marketing for GEMTESA®. Along with her creative, digital, PR, and media agency partners, she is responsible for developing impactful, engaging multi-channel campaigns, driven by the overactive bladder (OAB) patient journey and consumer POV.
Prior to her work with Sumitomo Pharma America (formerly Urovant), Kelly held functional leadership responsibilities for consumer and digital marketing at Acadia Pharmaceuticals, preparing for a consumer launch in the dementia category. Prior to that, she drove consumer and digital marketing programs at Allergan for the BOTOX® Therapeutic franchise.
Kelly holds BS and BA degrees from Azusa Pacific University, and a MBA from Cornell University. In her free time, Kelly enjoys rooting on the Lakers, salsa dancing, and exploring San Diego, where she resides.
My Sessions
The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest & Activation
Doing more with less – it’s what every marketer is tasked to do, right? During this session, you’ll hear a real-world case study showcasing how one brand was able to extend the positive perception and activation of their consumer campaign through the strategic combination of mass media and PR efforts, as well as best practices […]