DTC Hall of Fame The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party, followed by a formal induction ceremony presented by PatientPoint with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual conference guide publication.
Top 25 DTC Marketers of the Year Established in 2001, the Top 25 DTC Marketers of the Year award recognizes extraordinary DTC marketers from pharmaceutical companies who drive innovation and work towards better patient health outcomes. Marketers are selected based on actual accomplishments, influence on future patient launches or campaigns, or recognized contributions and service to patient communications. The Top 25 festivities include a cocktail party, followed by a special ceremony presented by PatientPoint during our DTC National Conference. Each member of the Top 25 DTC Marketers is also profiled in the annual conference guide publication.
DTC National Advertising Awards The DTC National Advertising Awards are designed to recognize communication excellence in a field with multiple constituencies, varying needs, and significant challenges. The Ad Awards showcase exemplary work spanning multiple media and therapeutic disciplines. Categories may change slightly year to year to reflect the evolution of our industry. Entries are judged by the DTC Perspectives’ editorial and executive teams. As part of the DTC National, the Advertising Awards festivities include a cocktail party followed by a special ceremony where Gold, Silver and Bronze awards are presented. Winning campaigns and finalists are highlighted in the annual conference guide publication.