About DTC National

The 21st Annual DTC National (part of the Xpectives.Health Summit) is returning October 12-14, 2021 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:

  • Largest annual conference focuses solely on direct-to-consumer Rx marketing
  • Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
  • Conference is designed around cutting edge content and vetted by prestigious conference board
  • Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”


About the Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, October 12-14 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Tentative Events:

October 12th
  • Welcome Party
  • Innovator Awards

October 13th
  • 2021 DTC National Conference Day 1: Point of Care Forum (1 Master Class Credit) / DTC Campaign Launches (1 Master Class Credit)
  • DTC 101 (2 DTC U credits)
  • DTC Forum on Health Marketing Innovation & Technology (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Hospital Marketing Awards Ceremony

October 14th
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • Multicultural Health National Conference (2 Master Class Credits)
  • DTC Forum on Digital & Social Media ( 2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony
  • OTC Awards Ceremony

Cancellation Policy

Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.


All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the DTC National one agrees that they are already or will be fully vaccinated two weeks prior to the conference (September 27th).