About DTC National

The 22nd Annual DTC National (part of the Xpectives.Health Summit) is returning April 18-20, 2023 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:

  • Largest annual conference focuses solely on direct-to-consumer Rx marketing
  • Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
  • Conference is designed around cutting edge content
  • Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”


About the Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 18-20 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Tentative Events:

April 18, 2023

Xpectives.Health University (separate pass required)

DTC 101

DTC Master Class: Digital & Social

Multicultural Health (MCH) 101

April 19, 2023
DTC National General Sessions (2 Master Class Credits)
Hospital Marketing National
Multicultural Health National (2 Master Class Credits)
Forum on Telehealth Marketing (2 Master Class Credits)
Hospital Marketing Awards Ceremony
DTC Top 25 Marketers of the Year Ceremony
DTC Hall of Fame Awards Ceremony
April 20, 2023
DTC National General Sessions (2 Master Class credits)
Women’s Health Business Conference
Forum on Clinical Trials (2 Master Class Credits)
Forum on Medical Device Marketing (2 Master Class Credits)
DTC Advertising Awards Ceremony

Cancellation Policy

Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.


All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the DTC National one agrees that they are already or will be fully vaccinated two weeks prior to the conference 


Consistent with current protocols in Boston, the state of Massachusetts, and based on current Federal Guidance from the CDC, masks and social distancing are strongly recommended but no longer required to attend this event. We will have masks, temperature checks, and hand sanitizer available for all participants but they are not required. If recommendations or requirements from any of these organizations are updated, new protocols will be issued at that time to comport with those changes. Please be careful in your attendance, try to mask and distance if/when possible, and please do not attend if you have a fever, loss of taste or smell, or any other symptoms of COVID or any other communicable disease.