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DTC Hall of Fame The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of seven years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony presented by PatientPoint with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Conference Guide.

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Top DTC Marketers of the Year 2023 Established in 2002, the Top DTC Marketers of the Year award recognizes extraordinary DTC marketers from pharmaceutical companies who drive innovation and work towards better patient health outcomes. Pharmaceutical companies, agencies, supplier partners, etc., are invited to submit nominations in an industry-wide process to help recognize the faces behind successful DTC campaigns and patient programs. The nominations are then rigorously examined and narrowed down to the final Top DTC Marketers. Marketers are selected based on actual accomplishments, influence on future patient launches or campaigns, or recognized contributions and service to patient communications. The Top DTC festivities include a cocktail party followed by a special ceremony presented by PatientPoint during our DTC National Conference. Each member of the Top DTC Marketers is also profiled in the annual issue of DTC Perspectives Conference Guide.

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DTC National Advertising Awards The DTC National Advertising Awards, are designed to recognize communication excellence in a field with multiple constituencies, varying needs, and significant challenges. The Ad Awards showcase exemplary work spanning multiple media and therapeutic disciplines. Categories may change slightly year to year to reflect the evolution of our industry. Entries are judged by the DTC Perspectives’ editorial and executive teams. Gold, Silver and Bronze awards are presented in each category at a special ceremony, sponsored by Phreesia, during our DTC National Conference. Winning campaigns and finalists are highlighted in the annual issue of DTC Perspectives Magazine.

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