Multicultural groups are disproportionately affected by health disparities. To address this, Havas Health and You launched an Accelerator dedicated to addressing health inequities in underserved communities.
Health disparities in underserved groups start even before birth, impacting maternal and infant wellness. In partnership with Sanofi, Republica Havas Health spearheaded a cross-cultural Respiratory Syncytial Virus (RSV) disease education campaign that increased awareness of RSV and its severity in infants under 1.
This effort was the foundation for a pioneering pharmaceutical-led community initiative that built trust and empowered Hispanic, African American, and Native American moms.
The journey from disease education to community impact was a meaningful step towards advancing health equity in healthcare.