About MCH

About the Conference
Come join us for our seventh Multicultural Health National: Marketing to A Diverse America – in Boston, MA.  This unique event will feature presentations from key thought-leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations in America focusing on African Americans & Hispanic Americans.

Attendance Suggested For: 

About the Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 19-21 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Xpectives.Health Summit Tentative Agenda:


April 19
  • Welcome Party
  • DTC 101 (2 DTC U credits) (Separate pass purchase required)

April 20
 
  • 2022 DTC National Conference Day 1 (2 Master Class Credits)
  • Forum on Telehealth Marketing (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Multicultural Health National Conference (2 Master Class Credits)
  • Hospital Marketing Awards Ceremony

April 21
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • OTC National (2 Master Class Credits)
  • DTC Forum on Health Marketing Innovation, Technology, and Clinical Trials (2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony

CANCELLATION POLICY:
Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.

COVID-19 VACCINATION POLICY

All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the Multicultural Health National one agrees that they are already or will be fully vaccinated two weeks prior to the conference.