Director, Brand Strategy, Republica Havas Health
With 15 years of experience, I have exceled in pharmaceutical marketing as both a market researcher and brand strategist. My career began in oncology, collaborating with industry giants like BMS, Novartis, and Genentech.
Along this path, I could not ignore the pressing issue of health inequities, leading me to direct my passion towards working with brands to develop culturally relevant marketing strategies. I have played a pivotal role in identifying and addressing unique barriers faced by underserved audiences, introducing community programs that fostered education and meaningful connections.
My career has now evolved to a dedicated commitment to addressing healthcare disparities. In promoting health equity in underserved communities, I hope to make a meaningful and lasting impact on the healthcare landscape.