Lauren Sacks, Pfizer
Director, Integrated Media Strategy
Lauren Sacks is a dynamic force in healthcare marketing, leveraging over 16 years of experience to drive strategic innovation and operational excellence. She currently leads Pfizer’s Integrated Media Strategy for the Migraine Portfolio, where her innovative omni-channel activations have driven notable brand growth. Her previous roles at Biohaven Pharmaceuticals and Publicis Health Media highlight her talent in strategic campaign launches and digital marketing. Known for blending strategic insight with creative solutions, Lauren excels in driving market disruption and achieving exceptional results. She is also a visionary leader dedicated to advancing healthcare marketing as demonstrated by her inclusion in the M+M+M women of distinction. She is based in Philadelphia with her husband, son, and beloved cats.
My Sessions
The Lost Art of Giving a Sh*t: What’s Happening to Consumers’ Attention Levels & What Marketing Should Do About It
Alison Tapia, Dermavant Sciences
Amanda DeVito, Butler/Till
Maria Simeone, PulsePoint
Lauren Sacks, Pfizer
We’re in an attention crisis. Consumers are now dividing their attention across many more devices–and as a result, they are significantly more distracted. This is creating a marketing paradox: We can reach consumers in more ways than ever before, but they’re engaging way less with our messages. What should marketers do? Come to this engaging […]
Creative Storytelling with Reels
Matt Baczyk, Meta Healthcare
Ilia Torres Rivera, GSK
Aranza Garza, Genentech
Lauren Sacks, Pfizer
Innovation across media and technology is at an all time high, but is Creative actually the key to serving patients and unlocking business outcomes? Reels has exploded in popularity and is creating new ways to authentically connect with patients. Is your brand leveraging the power of creative storytelling to reach patients on their terms? Meta […]