Innovation across media and technology is at an all time high, but is Creative actually the key to serving patients and unlocking business outcomes?  Reels has exploded in popularity and is creating new ways to authentically connect with patients.  Is your brand leveraging the power of creative storytelling to reach patients on their terms?  Meta Industry Manager Matt Baczyk will lead a discussion with Pharma leaders who will share their first hand experience with social video and Creators.