Katie is the Team Lead across the Adult COVID-19 vaccine & franchise vaccines marketing for consumers, as well as the pipeline Flu and Combo Covid/Flu products.  For the past 3 years, Katie led the macro marketing strategy & execution for Pfizer’s COVID-19 vaccine with a pulse on the changing consumer sentiment from early pandemic to present day.  Highlights of Katie’s work include: launching the industry’s first COVID-19 vax commercial, “The Pursuit of Normal” in Dec 2021, the “More” campaign to launch boosters in Sept 2022, the multi-celebrity “Got Booster/Got Yours” campaign from Jan ’23 – present featuring Martha Stewart, John Legend, Charlie Puth, Megan Rapinoe and most recently, Travis Kelce.  The Kelce TV execution, “Two things at Once,” grounded in a strategy to drive COVID coadministration with Flu, was amplified by paid social, radio, out of home and more, resulting in almost 25% increase in coadmin in peak month vs prior year, and was lauded by the HCP community.  Katie’s additional COVID vax highlights include: a pilot agile social media development process to address rapidly changing sentiment, the sponsorship of many first in-person events following pandemic shut downs, including: Essence Festival of Culture, iHeart Radio concert series & the Oscars, and sports sponsorships to drive message relevance with both multicultural audiences (with the Nets NBA team) and under-vaccinated areas (with the SEC partnership). 

Before Pfizer, Katie had a 15-year career in advertising, partnering with health and pharmaceutical clients across consumer & HCP campaigns.  In her last role, Katie oversaw the consumer health group at Wunderman Thompson New York.  On the agency side, Katie was no stranger to Pfizer, partnering  extensively with Pfizer on brands such as Lyrica (FM & DPN, including “Step on Up” campaign) and Prevnar13 (“Baby Checkups Count”).  

Katie holds a B.S. in Communication from Boston University and an MBA from Loyola University Chicago.  She lives in Westport, CT with her husband Geoff and two boys, Graham and Harrison, and enjoys kayaking and yoga.