Director, Integrated Media Strategy, Vaccines
Glenn Roginski is currently the Director, Integrated Media Strategy, Vaccines at Pfizer, where he oversees DTC, HCP and Retail media for the company’s vaccines brands including COMIRNATY, PREVNAR20 and ABRYSVO. During his time in this role, he has advanced the company’s sports marketing efforts overseeing sponsorship activations with the Southeast Conference (SEC), Brooklyn Nets, New York Knicks & Rangers, and Los Angeles Galaxy.
Glenn was inducted into the Xpectives.Health DTC Hall of Fame in 2021 recognizing his deep experience in pharmaceutical marketing. Notable brands that he worked on during his career include Johnson & Johnson’s PROCRIT, REMICADE, INVOKANA and STELARA, GSK’s IMITREX, WELLBUTRIN, VESICARE and BONIVA, and Pfizer’s CELEBREX, CIBINQO, CHANTIX, and ELIQUIS.
Glenn earned an MBA from the University of North Carolina at Chapel Hill, and holds a B.A. in Communications from Queens College, City University of New York. Glenn serves on the IAB’s video board, Association of National Advertiser’s (ANA) digital & social committee, Yahoo’s brand advisory council, and previously served on the BBB’s National Advertising Review Board (NARB) for two terms, as well as the board of the American Advertising Federation (AAF).
Glenn resides in New Jersey; outside of work, he enjoys playing golf, hiking, watching live sports and concerts and spending time on the shore.
Sports Marketing has been an effective DTC tool for pharma brands for many years. As with all communication options available to brands, Sports Marketing poses unique challenges to the pharma category. The panel will explore how content creators can work with pharma brands to deliver content that delivers brand KPIs and engages audiences at the […]