Ian Ehrhart, Endo
Associate Director, Consumer Marketing
With over 16 years of experience in pharmaceutical marketing, Ian has driven strategic development and tactical execution for both Consumer- and HCP-facing initiatives. Within his current role, he is focused on educating and activating consumers throughout the media ecosystem and via traditional DTC approaches.
My Sessions
Sports Marketing for Pharma Brands
MAIN STAGE | ESSEX CENTER/SOUTH
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Moderator: Scott Grenz, Genco Pura Media
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Ian Ehrhart, Endo
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Katie Baldwin, Pfizer
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Glenn Roginski, Pfizer
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Roman Gackowski, RGTV
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Fran Healy
Sports Marketing has been an effective DTC tool for pharma brands for many years. As with all communication options available to brands, Sports Marketing poses unique challenges to the pharma category. The panel will explore how content creators can work with pharma brands to deliver content that delivers brand KPIs and engages audiences at the […]