Aranza Garza, Genentech
Digital Experience Manager, Social Media
Aranza joined Genentech in 2022 as a Digital Experience Manager, Social Media. In her role, she’s built out social strategy for Hemlibra, and for brands within Genentech’s Lymphoma Portfolio (Polivy, Lunsumio, and Columvi).
Before joining Genentech, Aranza worked in social media in various capacities, from managing small business accounts to Fortune 500 brands. She’s passionate about data, social listening, learning about emerging social platforms and capabilities, and developing social-first campaigns.
Outside of work, Aranza loves hiking, going on long road trips, traveling the world, and exploring all that NYC (where she calls home) has to offer.
My Sessions
Creative Storytelling with Reels
Matt Baczyk, Meta Healthcare
Ilia Torres Rivera, GSK
Aranza Garza, Genentech
Lauren Sacks, Pfizer
Innovation across media and technology is at an all time high, but is Creative actually the key to serving patients and unlocking business outcomes? Reels has exploded in popularity and is creating new ways to authentically connect with patients. Is your brand leveraging the power of creative storytelling to reach patients on their terms? Meta […]