Sports Marketing for Pharma Brands
MAIN STAGE | ESSEX CENTER/SOUTH
Sports Marketing has been an effective DTC tool for pharma brands for many years. As with all communication options available to brands, Sports Marketing poses unique challenges to the pharma category. The panel will explore how content creators can work with pharma brands to deliver content that delivers brand KPIs and engages audiences at the same time. We will also hear from Marketers who have had particular successes in the space and how those were achieved and challenges each had to overcome.