Adriana Waterston

Insights and Strategy Lead, EVP, Horowitz Research Division of M/A/R/C

Adriana has a passion for expanding our clients’ understanding of the growing multicultural, Latino, Black and Asian segments in a variety of markets including cable, broadband and technology. A native of San Juan, Puerto Rico, Adriana joined Horowitz in 2001 and is a recognized expert on the U.S. Hispanic market. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine, and has received CTAM TAMI award for her work in multicultural marketing.