Adriana Waterston, Horowitz Research Division of M/A/R/C

Leveraging Advances in Digital and Interactive Media To Engage Diverse Audiences


April 17, 2024 9:45 am - 10:15 am

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Adriana Waterston

Horowitz Research will provide the latest updates on how multicultural consumers are interacting with media in an increasingly complex media environment that now includes interactive advertising and v-commerce on the big screen. They will also share how adoption of and attitudes towards digital health tools are evolving.