Understanding Multicultural Personas for Media Planning
Sergio Mankita, SensisSharon Carothers, Sensis
Understanding Multicultural Personas for Media Planning
April 17, 2024
10:15 am - 11:00 am
Sharon Carothers
Sergio Mankita
Personas humanize data and insights, making it easier for teams to understand the motivations and challenges of different segments and help build an effective media plan.