Global President—Health,
Melissa Gordon-Ring has proudly worked across the Healthcare space for the majority of her 20+ year career in advertising. She began in the consumer world gradually shifting towards DTC and HCP along the way, while leading other businesses across various categories including CPG, Beauty, Food and Shelter. She was most currently the US lead of N2 across both Pharma and Oncology divisions. She passionately believes in providing and supporting the best options for patients along their personal journey, and is active in the healthcare community. She has extensive experience across 20+ disease states and healthcare categories, and enjoys staying up to date with new launches, patient therapies and policy. Melissa’s continued pursuit of excellence and her desire for partnering strategically and effectively with her clients, has enabled her to champion the creation and execution of innovative, patient focused and strategic communication plans that succeed. She brings her strategic thinking skills, contagious enthusiasm, and thought leadership to all that she touches. She is passionate about cultivating and establishing deep client relationships, along with understanding their overall business to help them deliver on what is most critical to them for success. She is an expert in portfolio management and has even flexed her muscles working within strategic planning. Melissa lives in NJ with her husband and 4 ½ (going on 21) year old daughter.
Life sciences companies spend tens of billions every year on TV, online, and social to reach patients. However, according to a recent survey from PatientPoint and IPG’s MAGNA Media Trials, these non-endemic channels miss the mark when it comes to reaching the right patients with the right information at the right time to inspire action. […]