Life sciences companies spend tens of billions every year on TV, online, and social to reach patients. However, according to a recent survey from PatientPoint and IPG’s MAGNA Media Trials, these non-endemic channels miss the mark when it comes to reaching the right patients with the right information at the right time to inspire action. Attend this session to see what channels consumers ranked best – and worst – for pharma brand messaging and how they prefer to hear from brands at the most influential place in their health journey: the physician office. You’ll also see how brands are successfully leveraging targeted marketing in the physician’s office as a foundational part of their media mix to empower better health.