Lauren Folino, Sage Therapeutics
Associate Director, Consumer Marketing
Lauren has worked at Sage Therapeutics since November 2022, and this is her first role 100% dedicated to patient marketing. Previously, she worked in HCP and patient marketing in the kidney health space with Akebia Therapeutics, and prior to that she supported HCP marketing and educational speaker programs at Shire Pharmaceuticals within their neuroscience business unit. Before she moved into biotech, Lauren was an editor at the global journals publisher, John Wiley & Sons, and prior to her role as an editor, she worked as a reporter at Medical Marketing & Media Magazine, based in NYC.
My Sessions
Paradigm Shift – Navigating Disruption in Patient Marketing
The dynamic landscape of direct-to-consumer marketing is continually challenged by cultural, demographic and technology changes. This session explores proven strategies to help you effectively navigate these disruptions and unlock the full potential of your marketing campaigns. The speakers will explore evolving trends – from technology advancements to shifting patient behaviors – and provide insights on how […]