The Lost Art of Giving a Sh*t: What’s Happening to Consumers’ Attention Levels & What Marketing Should Do About It

MAIN STAGE | ESSEX CENTER/SOUTH

We’re in an attention crisis. Consumers are now dividing their attention across many more devices–and as a result, they are significantly more distracted. This is creating a marketing paradox: We can reach consumers in more ways than ever before, but they’re engaging way less with our messages. What should marketers do? Come to this engaging session to get industry insights (or provocative prompts) around:

  • What’s happening in the consumer attention economy?
  • How should marketing creative and media adapt to break through?
  • In this environment, what’s the ultimate metric we should be going for?