Callie Smith, CMI Media Group Danny Gardner, GSK Mark Pappas, CMI Media Group

What Social Listening & Other Audience Insights Can Tell Us About OTC

April 21, 2022 12:00 pm - 12:45 pm

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Danny Gardner
Mark Pappas
Callie Smith

Data from sources like social listening analysis can give us incredible insights around what consumers need. In this session, experts in digital innovation will discuss examples of how these insights have led to changes in the way OTC brands run their marketing campaigns.

Key takeaways will include:

  • Data you can learn via resources including social listening, and how that has changed over the years
  • How to know which data is actionable and which is just chatter
  • How to get started to find the right tools and strategy