About OTC National

About OTC National

The OTC National Conference will be returning April 21, 2022 in Boston MA as part of the Xpectives.Health Summit. This conference is focused solely on OTC/CPG marketing.
This event, created with healthcare marketers in mind, is a great chance to gain key insights, view valuable content, and discuss ideas with peers from your industry. This event will focus on the latest issues, challenges, and case studies in OTC Marketing and provide the forum for this exchange. Designed by OTC Marketing thought leaders to bring actionable insights to those actually responsible for doing the marketing and implementing the campaigns, the OTC National Conference will be a can’t miss event that will be needed to be added to your annual calendar.

Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 19-21 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

2022 Xpectives.Health Summit Tentative Agenda

April 19
  • Welcome Party
  • DTC 101 (2 DTC U credits) (Separate pass purchase required)

April 20
  • 2022 DTC National Conference Day 1 (2 Master Class Credits)
  • Forum on Telehealth Marketing (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Multicultural Health National Conference (2 Master Class Credits)
  • Hospital Marketing Awards Ceremony

April 21
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • OTC National (2 Master Class Credits)
  • DTC Forum on Health Marketing Innovation, Technology, and Clinical Trials (2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony

Cancellation Policy

Conference fees are fully refundable up to 60 days prior to conference start. Between 60 and 30 days prior to conference start, 50% is refundable. Within 30 days prior to conference start, no refunds can be given. However, attendees who cancel within 30 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes.