Coleman Bigelow, Google

Keeping Pace with Today’s Ever-Evolving OTC Consumer

April 21, 2022 10:00 am - 10:45 am

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Coleman Bigelow

Consumers have changed – how and where they live, what they buy, and fundamentally how they identify themselves is shifting. In the midst of this change, brands need to find new ways to build relevance and meet the evolving needs of their customers. This talk will address new research, emerging trends, and some best-in-class principles for brands to strike resonance.