Associate Director, Paid Social, CMI Media Group
Callie Smith has a decade of experience as a digital marketing professional specializing in social media. Shehas worked across various consumer related and regulated industries, including Pharmaceutical, Healthcare, CPG, Food and Beverage, Financial, and Tourism. Since joining CMI Media Group in 2019, Callie has worked on one of CMI Media Group’s largest paid social accounts with experience leading OTC, Oncology, Vaccines, Respiratory, Specialty, and HIV businesses. Recently, a client nominated Callie for the AMEC’s 25 Rising Stars award, which she received for providing expertise on everything from influencers and audience targeting to paid campaigns and social listening. During her time with CMI Media Group, Callie has led the growth of her team as a professional and a mentor.