Susan B. Levy, Susan B. Levy Consulting, LLC

What Can We Learn From Recent Rx-to-OTC Switches?

April 21, 2022 2:30 pm - 3:15 pm

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Susan B. Levy

When is the appropriate time in a product’s lifecycle to consider an Rx-to-OTC switch?  Is an Rx-to-OTC switch always a viable lifecycle management option?  There were five switched products in 2020, and one in 2021, after a fairly long period of few switches.  This presentation will review the recent switches and delve into lessons learned from a regulatory and commercial perspective.  The future of Rx-to-OTC switches within the self care landscape will also be explored.