Art Rowe-Cerveny, PharmaCare US, Inc. Michael Byrnes, InStep Health

An Inside Look – How Today’s Clients Navigate the Decision-Making Process to Choose the Best Marketers and Strategies for their Brand

April 21, 2022 1:45 pm - 2:30 pm

Bookmark and Share

Art Rowe-Cerveny
Michael Byrnes

Brands across the VMS category (Vitamins, Minerals, and Supplements) and into Homeopathic products are successfully leveraging the combined power of physician education and patient influence to grow their brand names and build credibility.

Join Michael Byrnes, Chief Sales Officer at InStep Health, and Art Rowe-Cerveny, Vice President of Marketing at PharmaCare US, Inc., in their fireside chat centered around the OTC/CPG marketing campaign decision-making process. Get an inside look at clients’ challenges in finding the right marketing partner for their brand. This discussion will cover the importance the HCP plays in advocating for CPG and OTC brands and how their influence impacts consumers’ decisions. Mike and Art will touch on the growing need for tactile and digital tools to achieve the right balance in the marketing mix and the importance of working with the right partners in measuring and evolving campaigns for maximum impact.