Polished disease state materials don’t look authentic to most patients. It is important to create campaigns where patients can see themselves. Don’t use the same 3 or 4 standard Black models. Also, create copy that is compelling and based on patient journey. Be very thoughtful about the channels used and how you optimize. Black Health Matters harnesses the power of social media to create meaningful award-winning campaigns that generate higher than average engagement and click throughs. Success is based on the message and the messenger in social media. Learn from our case studies.
