The Bias in healthcare has such a prevalence, it’s systemic and a business by definition. Much of it is rooted in what we don’t know, rather than just the conscious act of being exclusionary. The modern Marketer is unaware of the true origins of all things DEI, Bias, Cultural Appropriation within the mind of the consumer. In this presentation, Albert Thompson will unpack the business of Bias, the need for cultural fluency, and how Ai, Programmatic, and how other facets of automation potential will simply exacerbate these practices. Cultural Competency has to be a human pursuit, not just a machine one.
