The world of healthcare is dramatically changing. Patients expect their service providers and pharmaceutical companies to know their likes, dislikes, behaviors, motivations, and needs. In this presentation, you get to hear real case studies of marketing successes and failures and how patients are using AI to make their decisions. Learn how to identify your patient segments, how they remain on treatment and what causes them to go off treatment, and when and how to communicate with your patients while they are going through their journey.