Innovation in Social Media for Healthcare: Why Users Turn to Digital Platforms for Healthcare Information

MAIN STAGE | ESSEX CENTER/SOUTH

Join us for a session with Michelle Rodemers, Snapchat’s Head of Health & Wellness, who will share insights and new research around how and why consumers are turning to social platforms for healthcare information. You will also hear from John Whitcomb, Social Media Director for Sanofi with Havas Media Network, on how his team leveraged these insights to reach, educate, and engage their audience in new and innovative ways.