I Don’t Want a ‘Pharma Ad’
MAIN STAGE | ESSEX CENTER/SOUTH
Stop with the golden retrievers. No walks on the beach or side-by-side bike rides. End the cheesy earworm jingles. The world is begging pharma to up their ad game (and marketers want to see it happen too). Part manifesto, part how-to — let’s all agree it’s past time to kick dated conventions to the curb and start creating campaigns that connect with real life.