Join Xpectives.Health CEO Scott Ehrlich as he speaks with former President Trump’s FDA Commissioner as to the changes he tried to implement when he was at FDA, where he see pricing reform going to as drug prices rise, what impact the 2024 elections could have on DTC Marketing, access to drugs and health technologies, and where he sees opportunities for optimization in the healthcare system to make it more cost effective and patient friendly. Dr. Gottlieb will share his thoughts on where healthcare is headed and what effect that will have for health marketers and communicators.