Augé Reichenberg
EVP, Executive Creative Director
McCann HumanCare

As a recognized brand professional, digital innovator, and leader, Augé Reichenberg strongly believes that customer experience focused, technology enabled, data driven experiences are the way to success for marketers right now. With more than 30 years at major Madison Avenue agencies including Young & Rubicam, McCann Erickson, and FCB Health, her experience includes all channels (Digital, traditional, TV, CRM, video and myriad direct mediums), industries (OTC, packaged goods, telcom and healthcare), and clients (including Allergan, Novartis, Pfizer, Bristol-Myers Squibb, Oil of Olay, Colgate, Yoplait Yogurt, Sprint, and MetLife).

As a recognized healthcare brand professional and digital innovator, Augé has worked in virtually every health and wellness category, on both consumer-facing and professional products. She has successfully launched Prolia (Amgen) and Gilenya (Novartis), amongst others. She has also relaunched blue chip brands, such as the award-winning campaign for Pfizer and Boehringer Ingelheim’s respiratory medicine Spiriva, as well as MetLife (Life Insurance), with Snoopy “For the IF in LIFE.” Augé’s work has been recognized by numerous U.S. and International industry awards, including the Clio Awards, Effies, Art Director’s Club, Cannes Lions Festival, Echo, and Caples, and repeatedly won the most sought-after US industry awards: DTC Perspectives, MM&M, Pharma Awards, Rx Club. She has also had the honor of serving as a judge at the internationally acclaimed Effie awards and the International Advertising Festival.

Ballad singer, artist, composer, poet, and world traveler, Augé lives happily ever after in NYC with her husband and two daughters.

The DTC Hall of Fame is designed to recognize industry members who have made significant contributions to innovate and progress DTC / consumer communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of 5-10 years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 19th presented by Context Media:Health with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.