Alexandra von Plato
Group President, North America Communications & Media
Publicis Health
As a skilled marketer, business leader and award-winning creative director, Alex is a rare hybrid executive and agency pioneer who has deftly navigated new technologies and media to help clients achieve success since the early days of the digital revolution. She was the first creative executive to realize and leverage the game-changing opportunities of digital in support of healthcare clients and she remains at the forefront of understanding and shaping the role of digital media and new technologies in healthcare communications.
Over the years, Alex has played a key role in the success of several award-winning, next-generation communications and media businesses, including Current Communications Company, Medical Broadcasting Company, and Digitas Health. As a creative leader, Alex has overseen the development of groundbreaking brand marketing initiatives and programs for leading life sciences, biotech and wellness companies, including Johnson & Johnson, Pfizer, Target, Nestlé, and Weight Watchers. As a business leader, Alex has driven consistent performance through a commitment to building strong teams and enduring client relationships.
Today, as Group President for Publicis Health’s portfolio of communications and media agency brands in North America, Alex leads a purpose-built team of creative and strategic professionals with expertise in advertising and branding, strategic planning, digital media and technology, science and medicine—all focused on connecting healthcare brands with the people who need them. The agencies that Alex leads include Digitas Health LifeBrands, Discovery USA, Heartbeat Ideas, Publicis LifeBrands, Publicis Health Media, Razorfish Health, and Saatchi & Saatchi Wellness.
Her expertise in healthcare, creative innovation, and marketing have made her a sought-after contributor at industry-leading events, including TEDMED, Cannes Lions Jury President, CES Digital Health Summit, Advertising Week, Advertising Women of New York, Digital Content Newfronts, m.Dot Mobile Innovation and ThinkDigital.
The DTC Hall of Fame is designed to recognize industry members who have made significant contributions to innovate and progress DTC / consumer communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of 5-10 years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 5th presented by Outcome Health, formerly ContextMedia:Health, with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.