DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston.
Sponsored by Phreesia, the 2022 Advertising Awards showcase the best marketing and advertising across more than 15 categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards ceremony held on April 21st.
“Phreesia Life Sciences is excited to participate in DTC National as a Platinum sponsor and to present this year’s Advertising Awards,” said David Linetsky, SVP of Phreesia Life Sciences. “As a leading digital point-of-care company focused on engaging patients in their health, we believe in the power of DTC to activate patients, enhance the HCP-patient dialogue, and improve health outcomes. We applaud this year’s finalists for their innovation and creativity.”
Some media for judging provided in association with MediaRadar.
Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
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And the 2022 Ad Awards Finalists & Winners are…
Honorable Mentions
Bronze Winners
Silver Winners
Gold Winners
Best Corporate Campaign
Campaign | Manufacturer(s) | Agency/ies
Breakaway | Amgen
Inspired | Intra-Cellular Therapies
Life to the Fullest | Abbott
No Time To Wait | Bristol Myers Squibb-Pfizer Alliance | Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry
Partners in Hope | Eli Lilly & Co.
The Year | Moderna
..
Best Disease Education Website
Disease State | Manufacturer(s) | Agency/ies
Atopic Dermatitis | Sharecare | Sharecare
DSE for Iron Deficiency Anemia (IDA) | Daiichi-Sankyo, Inc. (DSI) in partnership with HealthyWomen | Area 23, An IPG Health Company, Publicis Health Media, Plowshare
Dupuytren’s contracture | Endo Pharmaceuticals | Fingerpaint
LEMS Aware | Catalyst Pharmaceuticals | Fingerpaint
Lung Cancer | Novartis
Metastatic Breast Cancer (MBC) | Pfizer | Goodfuse, Wunderman Thompson Health, Carat
Migraine | Biohaven Pharmaceuticals | Condé Nast Health x Klick Health
Multiple sclerosis | Janssen Pharmaceuticals, Inc. | Fingerpaint
Myasthenia gravis | argenx | closerlook, Sarofsky, Syneos Health
Overactive Bladder (OAB) | Sharecare | Sharecare
Pneumonia | Pfizer | Digitas Health
Rare diseases | Patient Worthy (on behalf of the life science industry) | Snow Companies
Stroke | Genentech | Ogilvy Health
Thyroid Eye Disease (TED) | Horizon Therapeutics | Area 23
Wet AMD | Sharecare | Sharecare
..
Best Branded Website
Brand | Manufacturer(s) | Agency/ies
Altreno | Ortho Dermatologics | TUX Agency
Biktarvy | Gilead Sciences
BOTOX® for Chronic Migraine | AbbVie | Saatchi & Saatchi Wellness
CABENUVA | ViiV Healthcare | Havas Tonic (Strategy & Creative) & Luckie (Website Developer)
Cosentyx | Novartis
Entyvio | Takeda
Givlaari | Alnylam Pharmaceuticals
Humira | AbbVie | Digitas Health
Ilumya | Sun Pharmaceuticals | Fingerpaint
Keytruda | Merck
Krystexxa | Horizon Pharma | Epsilon
Latuda | Sunovion
Nexplanon | Organon
Nurtec ODT | Biohaven Pharmaceuticals | Klick
OPTUNE® | Novocure | Snow Companies
Phexxi | Evofem
Rinvoq | AbbVie | Digitas Health
Skyrizi | AbbVie
Tepezza | Horizon Therapeutics | Area 23
Trelegy Ellipta | GSK
..
Best Disease Education Digital / Social Media
Campaign | Manufacturer(s) | Agency/ies
Above MS Social | Biogen | Patients & Purpose
Culture of Care – Liver Cancer Awareness Events: Multicultural Social Campaign | Eisai | CHM
Eugene’s Big Book of CF Words | Vertex Pharmaceuticals | Patients & Purpose
Hereditary angioedema (HAE) | Pharming | Snow Companies
Hypophosphatasia | Alexion | Snow Companies
I May Have IDA Women Get It Campaign | Daiichi-Sankyo, Inc. (DSI) in partnership with HealthyWomen | Area 23
“Listen To Your Eyes” Social | Horizon Therapeutics | AREA 23
“Wait How Do You Spell That” | Patient Worthy (on behalf of the life science industry) | Snow Companies
“What Unites Us” | Biohaven Pharmaceuticals | Condé Nast Health x Klick Health
..
Best Branded Digital / Social Media
Brand | Manufacturer(s) | Agency/ies
Aimovig | Amgen, Inc.
Altreno | Ortho Dermatologics | TUX Agency
BOTOX® for Chronic Migraine | AbbVie | Saatchi & Saatchi Wellness
CABENUVA | ViiV Healthcare | Havas Tonic (Strategy & Creative) and Publicis Health Media
CALQUENCE | AstraZeneca | Area 23
CIMZIA | UCB | Intouch Proto, Intouch Media
Empaveli | Apellis | Centron
FINTEPLA® (fenfluramine) | Zogenix | Syneos Health Communications; Realtime Media
GEMTESA | Urovant Sciences, Inc. | Area 23
Ilumya | Sun Pharmaceuticals | Fingerpaint
Nurtec ODT | Biohaven Pharmaceuticals | Klick
OPTUNE® | Novocure | Snow Companies
PALYNZIQ | BioMarin Pharmaceutical | Havas San Francisco
RUCONEST® (C1 esterase inhibitor [recombinant]) | Pharming | Snow Companies
Stelara | Janssen Biotech
STRENSIQ® (asfotase alfa) | Alexion | Snow Companies
VUMERITY | Biogen | Patients & Purpose
..
Best Point-of-Care Campaign
Campaign | Manufacturer(s) | Agency/ies
CALQUENCE | AstraZeneca | Area 23
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
COVID-19 vaccine awareness (unbranded) | Phreesia Life Sciences | Phreesia Life Sciences
Generalized myasthenia gravis (gMG) | Alexion | Snow Companies
KESIMPTA | Novartis | FCB Health NY
Meningitis B | GlaxoSmithKline | Grey Group & Tank Worldwide
Omnipod | Insulet | InStep Health
Shingles | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
STRENSIQ® (asfotase alfa) | Alexion | Snow Companies
TECENTRIQ immunotherapy | Genentech USA, Inc | FCB Health NY
Thyroid Eye Disease (TED) Education Campaign | Horizon Therapeutics | Area 23
UCB CIMZIA | UCB | Intouch Proto, Intouch Media
Whooping Cough | GSK | Grey Group & Tank Worldwide
..
Best Patient Engagement, Support, or CRM Program
Program | Manufacturer(s) | Agency/ies
CALQUENCE® (acalabrutinib) Keep Inspiring | AstraZeneca | Area 23
Corcept Cares Video | Corcept Therapeutics | Patients & Purpose
Culture of Care – Liver Cancer Awareness Events | Eisai | CHM
FINTEPLA Photo Diary charitable campaign and contest | Zogenix | Syneos Health Communications; Realtime Media
Home Suite Home | Apellis | Centron
Long Haul | Sun Pharmaceuticals | Fingerpaint
Meet Up | Sun Pharmaceuticals | Fingerpaint
OPTUNE Blog | Novocure | Snow Companies
RUCONEST Account Takeovers | Pharming | Snow Companies
Sorry, Lupus: Inspiring Patients to Stop Apologizing | GSK | Targetbase
STRENSIQ Social Media Strategy | Alexion | Snow Companies
TEPEZZA – CRM Adherence Campaign | Horizon Therapeutics | Area 23
“Wait How Do You Spell That” | Patient Worthy (on behalf of the life science industry) | Snow Companies
XYOSTED 4 YOU | Antares Pharma
..
Best Out-of-Home or Public Relations Program
Program | Manufacturer(s) | Agency/ies
Culture of Care – Liver Cancer Awareness Events | Eisai | CHM
FINTEPLA Photo Diary charitable campaign and contest | Zogenix | Syneos Health Communications; Realtime Media
I May Have IDA Women Get It Campaign | Daiichi-Sankyo, Inc. (DSI) in partnership with HealthyWomen | Area 23
Nurtec x Glamour “Women Of The Year” Event Activation- the Power of One. | Biohaven Pharmaceuticals | Conde Nast Health x Klick Health
Power a Period | No More Secrets MBS, Inc. | Patients & Purpose
SELF x Pfizer: “Talking About The Inside and Out”, The Real Burden of Eczema in People of Color” | Pfizer | Condé Nast Health
..
Best Use of a Celebrity in a Campaign / PSA
Brand / Disease State: Celebrity | Manufacturer(s) | Agency/ies
Breast Cancer: Meredith Vieira | Pfizer | Goodfuse, Wunderman Thompson Health, Carat
CIMZIA: Caroline Wozniacki | UCB | Intouch Proto, Intouch Media
COSENTYX® (secukinumab): Cyndi Lauper | Novartis | Hill Holliday, N2, Chamberlain
Dexcom: Nick Jonas | Dexcom, Inc.
Dupuytren’s contracture: John Elway | Endo Pharmaceuticals | Fingerpaint
Empaveli: Genevieve Gorder | Apellis | Centron
Glaucoma: Von Miller | AbbVie
Insomnia: Jennifer Aniston | Idorsia U.S.
Nexplanon: Vanessa Hudgens | Organon
Nurtec ODT: Khloe Kardashian | Biohaven Pharmaceuticals | Klick
Phexxi: Annie Murphy | Evofem, Inc
Trulicity: Madison Chock | Lilly | NBCUniversal Media, LLC
Ubrelvy: Serena Williams | AbbVie
Xiidra: Ken Jeong | Novartis | Arnold Worldwide
..
Best Multicultural Campaign
Brand / Disease State | Manufacturer(s) | Agency/ies
Biktarvy | Gilead Sciences
Cornerstones4Care: Diabetes | Novo Nordisk | EMCAY
DOVATO | ViiV Healthcare | Havas Tonic, Publicis Health Media
Dupixent | Sanofi & Regeneron | InTouch & Republica Havas
Epclusa | Gilead Sciences
LENVIMA | Eisai | CHM
Nexplanon | Organon
Ozempic | Novo Nordisk | EMCAY
Repatha | Amgen Inc. | EMCAY
Rybelsus | Novo Nordisk | EMCAY
SELF x Pfizer Corporate | Pfizer | Condé Nast Health
Tecentriq | Genentech | Science & Purpose
TRIKAFTA (cystic fibrosis) | Vertex Pharmaceuticals | Patients & Purpose
..
Most Innovative
Program | Manufacturer(s) | Agency/ies
Culture of Care – Liver Cancer Awareness Events | Eisai | CHM
Glamour x Nurtec: “What Unites Us” (created in partnership with Nurtec) | Biohaven Pharmaceuticals | Condé Nast Health x Klick Health
Home Suite Home | Apellis | Centron
OPTUNE Blog | Novocure | Snow Companies
Project Runway Take Two: Novartis + Project Runway integration featuring Cyndi Lauper | Novartis | Hill Holliday, N2, Chamberlain
RUCONEST Account Takeovers | Pharming | Snow Companies
SELF’s My Way To Well (created in partnership with Nurtec) | Biohaven Pharmaceuticals | Condé Nast Health x Klick Health
Sorry, Lupus: Inspiring Patients to Stop Apologizing | GSK | Targetbase
STRENSIQ Social Media Strategy | Alexion | Snow Companies
“Wait How Do You Spell That” | Patient Worthy (on behalf of the life science industry) | Snow Companies
..
Best Disease Education TV / Print
Disease State | Manufacturer(s) | Agency/ies
Cancer | Amgen
COVID-19 | Regeneron
COVID-19 | Moderna
Deep Vein Thrombosis/AFib | Bristol Myers Squibb-Pfizer Alliance | Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry
Diabetic Retinopathy | Regeneron
Dupuytren’s contracture | Endo Pharmaceuticals | Fingerpaint
Exocrine Pancreatic Insufficiency (EPI) | AbbVie
Heart Failure | Novartis | Burson Cohn & Wolfe
HPV | Merck
IDA in women with Heavy Uterine Bleeding (HUB) | Daiichi-Sankyo, Inc. (DSI) in partnership with HealthyWomen | Area 23
Lung Cancer | Genentech
Lung Cancer | Merck | Real Chemistry
Metastatic Breast Cancer (MBC) | Pfizer | Goodfuse, Wunderman Thompson Health, Carat
Peyronie’s Disease | Endo Pharmaceuticals | Klick Health
Pneumococcal Pneumonia | Pfizer | Digitas Health
Shingles | GSK | Grey Group & Tank Worldwide
Smith-Magenis Syndrome (SMS) | Vanda Pharmaceuticals
Stroke | Genentech | Ogilvy Health
Thyroid Eye Disease (TED) | Horizon Therapeutics | AREA 23
..
Best New Branded Print
Brand | Manufacturer(s) | Agency/ies
CABENUVA | ViiV Healthcare | Havas Tonic (Strategy & Creative) & Publicis Health Media
Cequa | Sun Ophthalmics | Area 23
EYLEA | Regeneron
Kesimpta | Novartis | FCB Health NY
Tremfya | Janssen Biotech | McCann Health NY
VERQUVO | Merck | FCBCure
Xolair | Genentech & Novartis | FCB Health NY
..
Best New Branded TV
Brand | Manufacturer(s) | Agency/ies
Austedo | Teva
CABENUVA | ViiV Healthcare | Havas Tonic (Strategy & Creative) & Publicis Health Media
CAPLYTA | Intra-Cellular Therapies | Hill Holliday Health, Klick Health (Media)
GEMTESA | Urovant Sciences, Inc. | Area 23
Kesimpta | Novartis | FCB Health NY
Phexxi | Evofem
Pneumovax 23 | Merck | Publicis North America
Qulipta | AbbVie
Rybelsus | Novo Nordisk
Sunosi | Jazz Pharmaceuticals | FCB Health NY
Tepezza | Horizon Therapeutics | Area 23
VUMERITY | Biogen | Patients & Purpose
Zeposia | Bristol Myers Squibb
..
Best Branded Print
Brand | Manufacturer(s) | Agency/ies
Aubagio | Sanofi Genzyme
BENLYSTA | GSK | Targetbase
BOTOX® for Chronic Migraine | AbbVie | Saatchi & Saatchi Wellness
Cosentyx | Novartis | Hill Holliday Health
Dovato | ViiV Healthcare | Havas Tonic, Publicis Health Media
Dupixent | Sanofi Genzyme & Regeneron Pharmaceuticals | Arnold New York, Havas Media Group
Entresto | Novartis | McCann Health NY
Entyvio | Takeda
Ibrance | Pfizer | VMLY&R
Keytruda | Merck | Digitas Health
Kisqali | Novartis
Mayzent | Novartis | Area 23
Myrbetriq | Astellas
Nexplanon | Organon
Nuplazid | Acadia Pharmaceuticals | STRIKEFORCE Communications, LLC
Rexulti | Otsuka & Lundbeck | Arnold
Saxenda | Novo Nordisk
Shingrix | GSK | Grey Group & Tank Worldwide
Skyrizi | AbbVie | Digitas Health
Vascepa | Amarin | Havas Tonic
Xiaflex | Endo Pharmaceuticals | Klick Health
Xiidra | Novartis | Arnold Worldwide
Xofluza | Genentech
..
Best Branded TV
Brand | Manufacturer(s) | Agency/ies
BENLYSTA | GSK | Targetbase
BOTOX® Cosmetic | AbbVie
BOTOX® for Chronic Migraine | AbbVie | Saatchi & Saatchi Wellness
Cosentyx | Novartis | Hill Holliday Health
Dovato | ViiV Healthcare | Havas Tonic, Publicis Health Media
Emgality | Eli Lilly | Area 23
Entresto | Novartis | McCann Health NY
Fanapt | Vanda Pharmaceuticals Inc.
Ibrance | Pfizer | VMLY&R
Ilumya | Sun Pharmaceuticals | Fingerpaint
Keytruda | Merck | Digitas Health
Latuda | Sunovion | AbelsonTaylor
NUPLAZID | ACADIA Pharmaceuticals Inc. | STRIKEFORCE Communications, LLC
Ocrevus | Genentech | VMLY&R
Opdivo+Yervoy | Bristol Myers Squibb | Humancare
Ozempic | Novo Nordisk | CultHealth
Prevnar 20 | Pfizer | [Undisclosed]
Prolia | Amgen | Havas Tonic
Rinvoq | AbbVie | Publicis North America
Skyrizi | AbbVie | Digitas Health
Stelara | Janssen | McCann Health NY
Trelegy | GSK | Digitas Health
Trulicity | Eli Lilly | Grey New York & Grey Canada
Ubrelvy | AbbVie
Verzenio | Lilly USA | Grey
Xiaflex | Endo Pharmaceuticals Inc. | Klick Health
Xiidra | Novartis | Arnold Worldwide
The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, xpectives.health, for complete agenda information, available sponsorship and celebratory opportunities, and additional details. Click here to register for the DTC National Conference / Xpectives.Health Summt or contact the DTC Perspectives office at 770-302-6273.
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