Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
Click here to order Ad Award trophy duplicate.
Ad Awards presented by: 
Television category presented by: 
Bronze Winners
Silver Winners
Gold Winners
| Best Television Campaign – Established Brands | ||
| Brand | Manufacturer | Agency |
| Botox (Chronic Migraine) | Allergan | Saatchi Wellness |
| Cosentyx | Novartis | Hill Holliday |
| Eliquis (AFib) | Bristol-Myers Squibb / Pfizer | Publicis North America |
| Farxiga | AstraZeneca | MRM//McCann |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Invokana | Janssen | Hill Holliday |
| Linzess | Allergan / Ironwood | FCB Health |
| Lyrica (Fibromyalgia) | Pfizer | J. Walter Thompson |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson |
| Prevnar 13 | Pfizer | Y&R New York |
| Prolia | Amgen | FCB Health |
| Tresiba | Novo Nordisk | CultHealth / Rogue Producer |
| . | ||
| Best Television Campaign – New Brands | ||
| Brand | Manufacturer | Agency |
| Brilinta | AstraZeneca | Publicis NA |
| Contrave | Orexigen | Y&R New York |
| Entresto | Novartis | McCann HumanCare |
| Entyvio | Takeda | Pathway, a division of Omnicom Media Group |
| Kybella | Allergan | BSSP (Butler, Shine, Stern & Partners) |
| Taltz | Lilly | Grey New York |
| Trintellix | Takeda / Lundbeck | McCann HumanCare |
| Trulicity | Lilly | Grey New York |
| Trumenba | Pfizer | GHG |
| Zostavax | Merck | Publicis North America |
| . | ||
| Best Disease Education Television Campaign | ||
| Condition | Manufacturer | Agency |
| Alzheimer’s disease | Lilly | FCB West (San Francisco) |
| Chronic Dry Eye | Shire | Digitas Health LifeBrands |
| Hep C | Gilead Sciences | STRIKEFORCE Communications |
| HPV | Merck | Publicis North America |
| Idiopathic Pulmonary Fibrosis | Boehringer Ingelheim | FCB Health |
| Non-24 | Vanda | Merkley + Partners |
| Opioid Constipation | AstraZeneca | BGB New York |
| PBA | Avanir | Advance MarketWoRx |
| Pneumococcal Pneumonia | Pfizer | Y&R New York |
| Shingles | Merck | Publicis North America |
| Whooping Cough | GSK | Ogilvy CommonHealth WorldWide (formerly) |
| . | ||
| Best Print Campaign – Established Brands | ||
| Brand | Manufacturer | Agency |
| Cialis | Lilly | Grey New York |
| Eliquis | Bristol-Myers Squibb / Pfizer | Publicis North America |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Invokana | Janssen | Hill Holliday |
| Januvia | Merck | DDB |
| Linzess | Allergan / Ironwood | FCB Health |
| Nexplanon | Merck | DDB |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson |
| Prevnar 13 | Pfizer | Y&R New York |
| Pristiq | Pfizer | Y&R New York |
| Stelara | Janssen | McCann HumanCare |
| Tamiflu | Genentech | HealthWork, powered by BBDO and CDMI |
| . | ||
| Best Print Campaign – New Brands | ||
| Brand | Manufacturer | Agency |
| Contrave | Orexigen | Y&R New York |
| Entresto | Novartis | McCann HumanCare |
| Entyvio | Takeda | Pathway, a division of Omnicom Media Group |
| Odefsey | Gilead Sciences | Digitas Health LifeBrands |
| Praulent | Sanofi / Regeneron | Arnold Worldwide |
| Rexulti | Otsuka / Lundbeck | Evoke Health Chicago |
| Skyla | Bayer Pharma | GHG / Ogilvy CommonHealth |
| Tresiba | Novo Nordisk | CultHealth |
| Trintillex | Takeda / Lundbeck | McCann HumanCare |
| Viberzi | Allergan | Arnold Worldwide |
| . | ||
| Best Disease Education Print Campaign | ||
| Condition or Program | Manufacturer | Agency |
| Augmentation | XenoPort | Heartbeat |
| Binge Eating Disorder | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| Carcinoid Syndrome | Lexicon | FCB Health |
| Chronic Migraine | Allergan | Saatchi and Saatchi |
| eyelove | Shire Pharmaceuticals | Digitas Health LifeBrands |
| Flu Shot | GSK | Ogilvy CommonHealth WorldWide (formerly) |
| Hep B Smart | Gilead | Area 23 – An FCB Health Company |
| HPV Disease Awareness | Merck, Sharp & Dohme Corp. | Publicis NA |
| Meningitis B Disease Education | GSK | Grey |
| Neuroblastoma: The Skivolo Project | United Therapeutics Oncology | Neon |
| Overactive Bladder | Allergan / National Association for Continence | Ogilvy CommonHealth WorldWide |
| Pneumococcal Disease | Merck | Mock5 & Rx EDGE Pharmacy Networks |
| Type 2 Diabetes | AstraZeneca | Heartbeat |
| Unbranded COPD | GSK | Targetbase & Clarity Consulting |
| Unbranded: Hep C Get Tested | Gilead | STRIKEFORCE Communications |
| Whooping Cough | GSK | Ogilvy CommonHealth WorldWide (formerly) |
| . | ||
| Best Branded Website – Established Brands | ||
| Brand | Manufacturer | Agency |
| Belsomra | Merck & Co., Inc. | Y&R Group–Wunderman DC |
| BOTOX for Chronic Migraine | Allergan | Evoke Health Los Angeles |
| BREO Asthma | GlaxoSmithKline | Havas Tonic |
| Dysport | Galderma | Intouch Solutions |
| Farxiga | AstraZeneca | Cadient |
| Myrbetriq | Astellas | Pathway, FCB Health, & Katalyst |
| Opdivo | Bristol-Myers Squibb | J. Walter Thompson |
| Otezla | Celgene | Evoke Health New York |
| PARAGARD | TEVA Women’s Health | FCB Health |
| Prevnar 13 | Pfizer | Y&R New York |
| Restasis | Allergan | Beacon Healthcare Communications |
| Restylane | Galderma | Intouch Solutions |
| Sculptra Aesthetic | Galderma | Intouch Solutions |
| Stelara | Janssen | McCann Humancare |
| Viagra | Pfizer | RAPP NY |
| . | ||
| Best Branded Website – New Brands | ||
| Brand | Manufacturer | Agency |
| Brovana | Sunovion Pharmaceuticals | Heartbeat |
| Colcrys (colchicine, USP) | Takeda Pharmaceuticals | FCB Health |
| Entresto | Novartis | McCann Humancare |
| Horizant | XenoPort | Heartbeat |
| Kerydin | PharmaDerm – Sandoz | FCB Health |
| Rexulti | Otsuka-Lundbeck | Evoke Health Chicago |
| Taltz | Eli Lilly and Company | Grey New York |
| Tresiba | Novo Nordisk | closerlook |
| Trumenba | Pfizer | GHG |
| Xiidra | Shire Pharmaceuticals | Digitas Health LifeBrands |
| . | ||
| Best Disease Education Website | ||
| Condition or Program | Manufacturer | Agency |
| ADHD Adult | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| Augmentation | XenoPort | Heartbeat |
| Binge Eating Disorder | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| Diabetes | Novo Nordisk | Prime Access |
| Enable | Enable | Concentric Health Experience |
| eyelove | Shire Pharmaceuticals | Digitas Health LifeBrands |
| Help Prevent Disease | GSK | Grey |
| Hep C | Gilead Sciences | Evoke Health New York |
| HPV Disease Awareness | Merck, Sharp & Dohme Corp. | Publicis NA |
| Know IPF Now | Genentech | Havas San Francisco |
| LouderThanTB | TB Alliance | FCB Health |
| Meet Meningitis | Pfizer | GHG |
| Meningitis B Disease Education | GSK | Grey and Wunderman |
| Neuroblastoma: The Skivolo Project | United Therapeutics Oncology | Neon |
| OIC is Different | AstraZeneca / Daiichi-Sankyo | BGB Group |
| Puberty Too Soon Patient Educational Website | AbbVie | Eveo |
| Shingles | Merck & Co., Inc. | Publicis New York |
| “WISH” | Lexicon | FCB Health |
| . | ||
| Best Branded Digital / Social Media Campaign | ||
| Brand | Manufacturer | Agency |
| BD | BD Medical – Diabetes Care | Brightworks |
| Colcrys (colchicine, USP) | Takeda Pharmaceuticals | FCB Health |
| Copaxone® (glatiramer acetate injection) | Teva Neuroscience, Inc. | Intouch Solutions |
| Horizant | XenoPort | Heartbeat |
| KYBELLA® (deoxycholic acid) injection | Allergan | Lippe Taylor |
| Myrbetriq | Astellas Pharma US | FCB Health |
| Orfadin | Sobi | Eveo |
| PARAGARD | TEVA Women’s Health | FCB Health |
| Stelara | Janssen | McCann Humancare |
| Taltz | Eli Lilly and Company | Grey New York |
| Uloric (febuxostat) | Takeda Pharmaceuticals | FCB Health |
| VIAGRA | Pfizer | RAPP NY |
| Xiidra | Shire Pharmaceuticals | Digitas Health LifeBrands |
| . | ||
| Best Disease Education Digital / Social Media Campaign | ||
| Condition or Program | Manufacturer | Agency |
| ADHD Adult | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| Augmentation | XenoPort | Heartbeat |
| Binge Eating Disorder | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| CFDaily | Vertex | Patients & Purpose (formerly CDMiConnect) |
| debra of America | debra of America | Havas Tonic |
| Enable | Enable | Concentric Health Experience |
| eyelove | Shire Pharmaceuticals | Digitas Health LifeBrands |
| Family Reach | Family Reach Non-profit | Eveo |
| Hep B Smart | Gilead | Area 23 – An FCB Health Company |
| HPV Disease Awareness | Merck, Sharp & Dohme Corp. | Publicis NA |
| Lighter Blue | Takeda Pharmaceuticals U.S.A. Inc / Lundbeck Pharmaceuticals | McCann Humancare / Klick Health |
| LouderThanTB | TB Alliance | FCB Health |
| Meningitis B Disease Education | GSK | Grey and Wunderman |
| Pristiq | Pfizer | Patients & Purpose (formerly CDMiConnect) |
| Through Thick and Thin | AbbVie Inc. | Digitas Health LifeBrands |
| . | ||
| Best Multicultural Television Campaign | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| BREO Ellipta | GSK | HAVAS Worldwide Tonic |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance & Neuplot |
| Cosentyx | Novartis | Hill Holliday |
| Farxiga | AstraZeneca | MRM//McCann |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Invokana | Janssen | Casanova Pendrill |
| Jardiance | Boehringer Ingelheim / Eli Lilly | Evoke Health Philadelphia |
| Levemir | Novo Nordisk | Prime Access |
| Lyrica | Pfizer | J. Walter Thompson / UniWorld Group |
| Sister Pact | Genentech | HealthWork (Powered by BBDO & CDMi) |
| Taltz | Eli Lilly and Company | Grey New York |
| Tresiba | Novo Nordisk | CultHealth, Rogue Producer |
| VIAGRA | Pfizer | BBDO |
| Victoza | Novo Nordisk | Prime Access |
| . | ||
| Best Multicultural Print Campaign | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| Botox (Cosmetic) | Allergan | Grey |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance & Neuplot |
| Entresto | Novartis | McCann Humancare |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Hep B Smart | Gilead Sciences | Area 23 – An FCB Health Company |
| Invokana | Janssen | Casanova Pendrill |
| LouderThanTB | TB Alliance | FCB Health |
| Namenda XR | Actavis | FCB Health |
| Nexplanon | Merck & Co., Inc. | DDB |
| Odefsey | Gilead Sciences | Digitas Health LifeBrands |
| Paragard | Teva | FCB Health |
| Seroquel XR | AstraZeneca | Gabriele Design |
| Sister Pact | Genentech | HealthWork (Powered by BBDO & CDMi) |
| Victoza | Novo Nordisk | Prime Access |
| Zostavax | Merck & Co., Inc. | Publicis North America |
| . | ||
| Best Multicultural Website or Digital / Social Media Campaign | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance & Neuplot |
| FACELung Cancer | Boehringer Ingelheim | Ten Health |
| Hepatitis B Awareness | Gilead Sciences | APartnership / Weber Shandwick |
| Hepbsmart.com | Gilead Sciences | Area 23 – An FCB Health Company |
| Invokana | Janssen | Casanova Pendrill |
| Levemir | Novo Nordisk | Prime Access |
| Prevnar 13 | Pfizer | Y&R New York |
| Sister Pact | Genentech | HealthWork (Powered by BBDO & CDMi) |
| VIAGRA | Pfizer | RAPP |
| Victoza | Novo Nordisk | Prime Access |
| . | ||
| Best Use of Celebrity in Campaign / PSA | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| Enbrel: Phil Mickelson | Amgen | AbelsonTaylor |
| eyelove: Jennifer Aniston | Shire Pharmaceuticals | Digitas Health LifeBrands |
| Jublia: Deion Sanders, Howie Long, Phil Simms | Valeant Pharmaceuticals | JUICE Pharma Worldwide |
| Myrbetriq / CMAs Campaign: Sara Evans | Astellas | Pathway, a division of Omnicom Media Group |
| Otezla: Dara Torres | Celgene Corporation | Marina Maher Communications |
| StepOnUp.com: Cedric the Entertainer | Pfizer / American Diabetes Association | J. Walter Thompson / UniWorld Group |
| Tecfidera: Jamie-Lynn Sigler, Chef Ben Ford, & Jeannie Mai | Biogen | Patients & Purpose (formerly CDMiConnect) and GCI Health |
| Type 2 Diabetes: Dr. Phil | AstraZeneca | Heartbeat |
| Victoza: Dominique Wilkins | Novo Nordisk | MMC (Marina Maher) / Grey Healthcare |
| Xarelto: Jerry West | Janssen | J. Walter Thompson |
| . | ||
| Best Patient Engagement or Support Program / CRM Program | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| eyelove | Shire Pharmaceuticals | Digitas Health LifeBrands |
| GILENYA | Novartis Pharmaceuticals Corporation | FCB Health |
| Hepbsmart.com | Gilead | Area 23 – An FCB Health Company |
| HPV Disease Awareness | Merck, Sharp & Dohme Corp. | Publicis NA |
| Iressa | AstraZeneca | AbelsonTaylor |
| LUCENTIS (ranibizumab injection) | Genetech Roche | FCB HEALTH |
| Meningitis B Disease Education | GSK | Grey |
| NUCALA | GSK | TARGETBASE |
| Otezla | Celgene | Evoke Health New York |
| Tagrisso | AstraZeneca | AbelsonTaylor |
| The Above MS Program | Biogen | Patients & Purpose (formerly CDMiConnect) |
| Unbranded COPD Patient Education RM Program | GSK | Targetbase & Clarity Consulting |
| Xiidra | Shire Pharmaceuticals | Digitas Health LifeBrands |
| . | ||
| Most Innovative Campaign | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| BD Diabetes | N/A | Area 23 – An FCB Health Company |
| Blood Equality | GMHC | FCB Health |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance & Neuplot |
| eyelove | Shire Pharmaceuticals | Digitas Health LifeBrands |
| Give App | Family Reach Non-profit | Eveo |
| KYBELLA Launch | Allergan, Inc. | BSSP (Butler, Shine, Stern & Partners) |
| Living With LGS | Eisai | Patients & Purpose (formerly CDMiConnect) |
| Moodivator App | Pfizer | Patients & Purpose (formerly CDMiConnect) |
| The Skivolo Project | United Therapeutics Oncology | Neon |
| Through Thick and Thin | AbbVie Inc. | Digitas Health LifeBrands |
| Vyvanse ADHD Adult | Shire Pharmaceuticals | Digitas Health, Good Apple, Verndale |
| Xiidra | Shire Pharmaceuticals | Digitas Health LifeBrands |
| . | ||
| Chairman’s Award | ||
| Brand, Condition, or Program | Manufacturer | Agency |
| GoBoldly | PhRMA | Y&R |