Director, Marketing and Public Affairs, Penn Medicine Princeton Health
Amy M. Franco is the Director of Marketing and Public Affairs at Penn Medicine Princeton Health, one of the most comprehensive healthcare systems in New Jersey. She has directed the integrated marketing communications program at Princeton Health for nearly two decades and at times of major institutional change, including the branding of the healthcare system, the relocation of the hospital from downtown Princeton to a new state-of-the-art facility on Route 1 and its partnership with Penn Medicine. Part of her focus at Princeton Health has been to pioneer ROI methodology and analytics, including establishing models to measure ROI on traditional marketing campaigns as well as the organization’s extensive community wellness program.