About DTC Perspectives

DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC in Focus and DTC in Perspective e-newsletters, and several leading Conferences, including the flagship event, the DTC National.


DTC Perspectives Inc. strives to be the leading source of best practices, knowledge and insight for Pharmaceutical Marketers who are leading, creating, and implementing direct-to-consumer communications. We aim to be the ideal media option for reaching a highly targeted audience of Pharma Marketers who read us cover to cover.

If the DTC marketplace is important to your marketing plans, we encourage you to inquire about how you can reach our audience either through DTC Perspectives magazine and/or one of our DTC conference events.

Companies who partner with us use our offerings to reach a targeted audience of pharmaceutical marketers – be it through attending, exhibiting, sponsoring or speaking at our events, writing articles for and/or advertising in the magazine.

DTC Perspectives magazine is published four times each year, including a spring issue that serves as an integrated companion to the DTC National Conference. In addition, we produce a fall conference for consumer marketers, their agencies and service-providing partners. These events provide excellent networking opportunities in addition to the highest quality content from leaders from all areas of the industry.

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DTC National
April 5-7, 2017 | Boston

With a 15+ year-long reputation as “The Leading Forum for DTC Thought Leaders,” our flagship conference, the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing. Featuring three of the industry’s favorite awards – The DTC National Advertising Awards, Top 25 DTC Marketers of the Year, and DTC Hall of Fame; our conference is designed around cutting edge content (no supplier pitches, no paid agenda slots) and vetted by prestigious conference board.

Our 2016 DTC National will focus on patient power. A number of forces have been responsible for increasing power of patients. Their employers and insurers have been shifting cost to them through higher deductibles and co-pays. Now most patients are basically self-insured and can pay thousands before getting reimbursed. This means they are demanding their services and products be high value for that added cost.

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Hospital Marketing National
June 5-7, 2017 | Atlanta, GA

The Hospital Marketing National features presentations from key thought-leaders in the marketing field from leading advertising agencies, media companies, PR firms, and health care providers. This event discusses best practices in marketing your hospital, how to best choose your media mix, developing excellent campaigns, and highlighting your key healthcare practice areas. Great case studies, creative campaign planning discussions, and thought-leader forums will help you enhance your creative and get more ROI for your advertising dollar.

The Hospital Marketing National Conference focuses entirely on marketing execution, by providing concrete examples and case studies of best-in-class marketing. Nearly all of our case studies feature award-winning campaigns and are designed to provide actionable insight that you can immediately apply to make strong marketing and advertising campaigns. All presentations show great creative, and not only explain what took place in the campaign, but what insight was gleaned and how you, as a marketer, can utilize it in your own campaigns.