A milestone like a 100-year anniversary is naturally a cause for celebration, but as Penn Medicine Princeton Health has demonstrated, a milestone is more than just an occasion for sentimentality. It is a clear marketing opportunity that enables an organization to engage with its stakeholders and showcase its past accomplishments, current strengths and plans for the future, as well as promote its brand. With strategic marketing, milestones – whether 100 years or 1 year – can be leveraged to ultimately help healthcare organizations maintain existing patients, attract new consumers and further strengthen the organization’s position in the marketplace.
