DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its ninth annual class of inductees into the DTC Hall of Fame. The 2017 class will be honored live at an induction ceremony sponsored by Outcome Health, formerly ContextMedia:Health, at the Westin Copley Place in Boston, MA as part of DTC Perspectives’ 2017 DTC National Conference. (Separate tickets are also available.)
“On behalf of the Outcome Health team, I am proud to congratulate the 2017 Hall of Fame inductees. Their commitment to excellence and driving change has fostered innovation across the entire spectrum of patient marketing. We look forward to celebrating their career achievements at the upcoming DTC National Conference. Congratulations to all!” says Ashik Desai, EVP of Business Growth and Analytics at Outcome Health.
This year’s inductees are:
Alexandra von Plato
Group President, North America Communications & Media
Managing Director & Co-Founder
Vice President, Enterprise Program Management Office
Johnson & Johnson
The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and their Advisory Board, a select group of industry experts who serve as counsel.
“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”
As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 5th presented by Outcome Health, with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.
The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.