DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 19th Annual DTC National Conference, held April 16-18 in Boston.
Sponsored by Health Monitor Network, the 2019 Advertising Awards showcased the best marketing and advertising across nearly 20 categories, including two Delegate’s Choice categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards Dinner held on April 17th.
“Health Monitor Network is excited to be a premier sponsor of the annual DTC National conference,” says Ken Freirich, Chief Executive Officer. “The conference continues to be a celebration of the creativity and effectiveness of DTC consumer promotion. As a leading provider in developing creative solutions to effectively facilitate patient and HCP dialogue, we are once again pleased to be the presenting sponsor of the awards, as we recognize the many contributions to DTC in the past year.”
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
The winners for the 2019 DTC National Advertising Awards are…
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner
| Delegate’s Choice: Best Disease Education | ||
| Disease State / Condition | Manufacturer/s | Agency/ies |
| Eczema | Regeneron & Sanofi Genzyme | Arnold Worldwide & MicroMass Communications, Inc. |
| Endometriosis: SpeakENDO Campaign | AbbVie | FCB Health New York, An FCB Health Network Company & Intouch Solutions |
| HIV | Gilead Sciences | Digitas Health |
| HPV | Merck | Publicis (formerly) |
| Meningitis B | GSK | Grey Global & Weber Shandwick |
| Sickle Cell Disease: Generation S | Novartis | Havas Health & You |
| Skin cancer (melanoma): The Melagnomes | CultHealth | CultHealth |
| Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat | Boehringer Ingelheim | Assembly & Evoke |
| Whooping Cough | GSK | Grey |
| .. | ||
| .. | ||
| Delegates Choice: Best Brand | ||
| Brand | Manufacturer/s | Agency/ies |
| Aimovig | Amgen & Novartis | Arnold Worldwide |
| Botox (Cosmetic) | AstraZeneca | Patients & Purpose, Publicis New York |
| Chantix | Pfizer | VMLY&R, GHG |
| Cosentyx | Novartis | Hill Holliday Health & Starcom |
| Entresto | Novartis | McCann Health New York & BCW |
| Eucrisa | Pfizer | FCB Health New York, An FCB Health Network Company & EngagedMedia |
| Eylea | Regeneron | Intouch Solutions and Dadomani/19 Below/South |
| Myrbetriq | Astellas Pharma US, Inc. | Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc. |
| Otezla | Celgene | Evoke New York |
| Ozempic | Novo Nordisk | CultHealth & Hyperpointe |
| Prolia | Amgen | FCB Health NY, An FCB Health Network Company & TEN Health |
| Tecfidera | Biogen | Patients & Purpose and GCI Health |
| Trintellix | Takeda & Lundbeck | McCann Health New York, Klick Health, Allazo, Pleio |
| Verzenio | Eli Lilly & Co. | Grey |
| .. | ||
| .. | ||
| Best Disease Education Website | ||
| Disease State / Condition | Manufacturer/s | Agency/ies |
| AboveMS.com | Biogen | Patients & Purpose |
| AsthmaExposed.com/insider/plan-for-more/ | Regeneron & Sanofi Genzyme | MicroMass Communications, Inc. |
| BigBadCough.com | GSK | Grey |
| CrohnsAndColitis.com | AbbVie | Intouch Solutions |
| EczemaExposed.com/insider/peds/home | Regeneron & Sanofi Genzyme | MicroMass Communications, Inc. |
| HonestlyItsTime.com | Gilead Sciences | Digitas Health |
| HPV.com | Merck | Publicis (formerly) |
| JoinGenS.com | Novartis | Havas Health & You |
| KnowPneumonia.com | Pfizer | WundermanThompson |
| LearnAboutAlz.com | Allergan | Mission PR |
| LiveWellWithLungCancer.com | AstraZeneca | (undisclosed) |
| MeningitisB.com | GSK | Grey Global and Weber Shandwick |
| MoreThanTired.com | Jazz Pharmaceuticals | Greater Than One, Synchrony, Scout, Hoverstate |
| MoreToParkinsons.com | Acadia Pharmaceuticals | Ogilvy Health |
| MyChronicMigraine.com | Allergan | AbelsonTaylor |
| SeniorFluShot.com | Sanofi | Publicis |
| SpeakEndo.com | AbbVie | Intouch Solutions |
| TreatMBC.com | Eli Lilly & Co. | Grey |
| .. | ||
| .. | ||
| Best New Brand or Indication Website | ||
| Brand | Manufacturer/s | Agency/ies |
| Aimovig | Amgen & Novartis | Arnold Worldwide |
| Biktarvy | Gilead Sciences | |
| COOLIEF* | Avanos | AbelsonTaylor |
| DUZALLO | Ironwood Pharmaceuticals | Hill Holliday |
| Fasenra | AstraZeneca | McCann Health New York |
| House Dust Mite Allergies | ALK, Inc. | Hill Holliday Health |
| JULUCA | ViiV Healthcare | Havas Tonic |
| MACI/Knee Cartilage Repair | Vericel | AbelsonTaylor |
| NUCALA | GSK | Havas Tonic |
| Ozempic® Semaglutide Injection | Novo Nordisk | Hyperpointe |
| Restylane Lyft / Silk | Galderma | InTouch Solutions |
| TRELEGY ELLIPTA | GSK | Havas Tonic |
| .. | ||
| .. | ||
| Best Established Brand Website | ||
| Brand | Manufacturer/s | Agency/ies |
| Botox | Allergan | |
| CHANTIX (varenicline) | Pfizer | VMLY&R, GHG |
| COOLIEF* | Avanos | AbelsonTaylor |
| Dupixent | Regeneron & Sanofi Genzyme | Intouch Solutions |
| Entresto | Novartis | McCann Health New York |
| EUCRISA (crisaborole) | Pfizer | FCB Health New York, An FCB Health Network Company |
| EYLEA® (aflibercept) Injection | Regeneron | Intouch Solutions and Dadomani/19 Below/South |
| JARDIANCE | Boehringer Ingelheim & Eli Lilly and Company |
Evoke |
| Juvéderm – Injectable Gel Fillers | Allergan | DDB NY |
| Keytruda | Merck | TBWA\Health Collective |
| LIVALO | Kowa Pharmaceuticals America, Inc. |
W2O |
| Lo Loestrin Fe | Allergan | Publicis NA, MediaCom, Mission |
| Otezla | Celgene | Evoke New York |
| Prolia | Amgen | FCB Health NY, An FCB Health Network Company |
| Sorilux | Mayne pharma | AbelsonTaylor |
| SYMDEKO | Vertex Pharmaceuticals Incorporated | Patients & Purpose |
| Synthroid | AbbVie | Patients & Purpose |
| TECFIDERA | Biogen | Patients & Purpose |
| Trintellix | Takeda & Lundbeck | McCann Health New York, Klick Health, Allazo, Pleio |
| VELTASSA | Relypsa | Evoke |
| .. | ||
| .. | ||
| Best Disease Education Digital or Social Media | ||
| Disease State / Condition | Manufacturer/s | Agency/ies |
| Alzheimer’s: Learn About Alz | Allergan | Mission PR |
| Atopic Dermatitis Insider: Teen Story podcasts | Sanofi/Regeneron | MicroMass Communications, Inc. |
| Endometriosis: SpeakENDO Campaign | AbbVie | FCB Health New York, An FCB Health Network Company |
| Heart failure: Charting a New Path for Social Media Success in Heart Failure | Novartis Pharmaceuticals | BCW |
| HIV: Help Stop the Virus | Gilead Sciences | |
| Hyperhidrosis: Check Your Sweat Campaign | Dermira | FCB Health New York, An FCB Health Network Company |
| Invasive pneumococcal disease-Pediatrics: Baby Checkups Count | Pfizer Inc. | Wunderman Thompson |
| Migraine: Speak Your Migraine | Amgen | Arnold Worldwide |
| Multiple Sclerosis: MS Voice | Genentech | Intouch Solutions & CMI Media |
| Sickle Cell Disease: Generation S | Novartis | Havas Health & You |
| Skin cancer (melanoma): The Melagnomes | CultHealth | CultHealth |
| Sleep disorder: More Than Tired | Jazz Pharmaceuticals | Greater Than One, Synchrony, Scout, Hoverstate |
| Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat | Boehringer Ingelheim | Assembly, Evoke |
| .. | ||
| .. | ||
| Best Branded Digital or Social Media | ||
| Brand | Manufacturer/s | Agency/ies |
| Entresto (sacubitril/valsartan): Charting a New Path for Social Media Success in Heart Failure | Novartis Pharmaceuticals | BCW |
| Entyvio Social Media | Takeda | BBDO, Klick, Pathway |
| EUCRISA (crisaborole): Almost Everybody Almost Everywhere Facebook | Pfizer | FCB Health New York, An FCB Health Network Company |
| Orencia Facebook | Bristol-Myers Squibb | Weber-Shandwick |
| Ozempic® Semaglutide Injection Floating OS Banners | Novo Nordisk Inc. | Hyperpointe |
| PROMACTA®(eltrombopag): My ITP Life Facebook | Novartis | The Bloc |
| Sorilux Facebook Ads | Mayne pharma | AbelsonTaylor |
| SYMDEKO Facebook | Vertex Pharmaceuticals Incorporated | Patients & Purpose |
| Synthroid: Dialed In | AbbVie | Patients & Purpose |
| Tecfidera Facebook | Biogen | Patients & Purpose and GCI Health |
| Trintellix Emails & Texts | Takeda & Lundbeck | McCann Health New York, Klick Health, Allazo, Pleio |
| Tymlos Facebook | Radius Health | Patients & Purpose |
| Verzenio Facebook | Eli Lilly | Grey |
| .. | ||
| .. | ||
| Best Patient Engagement, Support, or CRM Program | ||
| Brand / Disease State / Condition | Manufacturer/s | Agency/ies |
| Botox: Unfriend Chronic Migraine | Allergan | AbelsonTaylor |
| CHANTIX (varenicline): Real People, Real Stories – Ray Liotta Celebrity Testimonial | Pfizer | VMLY&R & GHG |
| Endometriosis: SpeakENDO Campaign | AbbVie | FCB Health New York, An FCB Health Network Company |
| EUCRISA (crisaborole): Almost Everybody Almost Everywhere | Pfizer | FCB Health New York, An FCB Health Network Company |
| EUCRISA (crisaborole): Eucrisa-4-You EngagedPatient | Pfizer | EngagedMedia |
| Lo Loestrin Fe: Women Who Know | Allergan | Publicis NA, MediaCom, Mission |
| NUCALA for EGPA: Be Bold Campaign | GSK | Targetbase |
| Otezla: “Little/Big” | Celgene | Evoke New York |
| Prevnar 13-Pediatrics: Baby Checkups Count | Pfizer Inc. | Wunderman Thompson |
| Sickle Cell Disease: Generation S | Novartis | Havas Health & You |
| TRUMENBA: Don’t Let This Be Your Story | Pfizer | Grey Health Group |
| VELTASSA: VELTASSA Zone | Relypsa | Evoke |
| XARELTO®: Clot Wise™ Education Program | Janssen Pharmaceuticals, Inc. | Hill Holliday / Cognitive |
| ZEJULA: ZEJULA My Way Patient Support RM | Tesaro Inc. | MicroMass Communications, Inc. |
| .. | ||
| .. | ||
| Best Outdoor, PR, or Event | ||
| Brand / Disease State / Condition | Manufacturer/s | Agency/ies |
| 2018 Coast 2 Coast 4 Cancer Ride | Bristol Myers Squibb & V Foundation for Cancer Research | GCI Health (PR) and Debut (creative) |
| Amgen Breakaway From Cancer Race | Amgen | In-house |
| CHANTIX (varenicline): Real People, Real Stories – Ray Liotta Celebrity Testimonial | Pfizer | VMLY&R, GHG |
| CycleNation | Amgen & American Heart Association | In-house & AHA CycleNation |
| Dempsey Challenge | Amgen & Dempsey Center | In-house & Dempsey Center |
| Fetal Alcohol Spectrum Disorder: If Mommy Drinks, Baby Drinks | FasWorld | Anderson DDB |
| Hearing Voices of Support | SARDAA Schizophrenia and Related Disorders Alliance of America | The Bloc |
| Myrbetriq: “What’s Next For You” | Astellas Pharma US, Inc. | Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc. |
| Onzetra Xsail: Morning Migraine Food Truck | Avanir Pharmaceuticals | Neon, An FCB Health Network Company |
| Prolia Osteoporosis Events | Amgen | TEN Health |
| Sickle Cell Disease: Generation S | Novartis | Havas Health & You |
| Skin cancer (melanoma): The Melagnomes | CultHealth | CultHealth |
| .. | ||
| .. | ||
| Best Use of Celebrity in Campaign or PSA | ||
| Brand / Disease State / Condition | Manufacturer/s | Agency/ies |
| Brilinta: Bob Harper | AstraZeneca | Publicis New York |
| Chantix: Ray Liotta | Pfizer | VMLY&R, GHG |
| Cosentyx: Cyndi Lauper | Novartis | Hill Holliday, Starcom |
| Don’t Miss A Beat: Dr. Oz | Boehringer Ingelheim | Assembly, Evoke |
| Enbrel: Phil Mickelson | Amgen | AbelsonTaylor |
| Eyelove: Jennifer Aniston | Shire | Digitas Health |
| Generation S: Jordin Sparks | Novartis | Havas Health & You |
| Get Real about Diabetes: Anthony Anderson | Novo Nordisk | bcw | burson cohn & wolfe |
| Learn About ALZ: Scott Eastwood | Allergan | Mission PR |
| MACI: Dara Torres | Vericel | AbelsonTaylor |
| Myrbetriq: Laila Ali | Astellas Pharma US, Inc. | Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc. |
| Prolia: Blythe Danner | Amgen | FCB Health |
| SpeakENDO: Julianne Hough | AbbVie | FCB Health |
| .. | ||
| .. | ||
| Best Multicultural Campaign | ||
| Brand / Disease State / Condition | Manufacturer/s | Agency/ies |
| Diabetes – Cornerstones 4 Care | Novo Nordisk | EMCAY |
| Gaucher Disease | Sanofi Genzyme | EMCAY |
| Generation S | Novartis | Havas Health & You |
| Genvoya | Gilead Sciences | Digitas Health |
| HepBSmart | Gilead Sciences | Area 23, An FCB Health Network Company |
| HPV | Merck | Publicis (formerly) |
| My Prolia | Amgen | TEN Health |
| Prevnar 13 | Pfizer | Bravo NY |
| Repatha | Amgen | EMCAY |
| Tresiba | Novo Nordisk | closerlook |
| Truvada | Gilead Sciences | Digitas Health |
| .. | ||
| .. | ||
| Most Innovative | ||
| Brand / Disease State / Condition | Manufacturer/s | Agency/ies |
| COSENTYX® (secukinumab): Real Talk Series featuring Dr. Perkins | Novartis Pharmaceuticals Corporation | Hill Holliday Health |
| Eylea Virtual Reality / Augmented Reality | Regeneron | Intouch Solutions and Dadomani/19 Below/South |
| Hearing Voices of Support | SARDAA Schizophrenia and Related Disorders Alliance of America | The Bloc |
| Memories for Memory Loss | Tribute | The Bloc |
| Myrbetriq’s “What’s Next For You” | Astellas Pharma US, Inc. | Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc. |
| Onzetra Xsail: Morning Migraine Food Truck | Avanir Pharmaceuticals | Neon, An FCB Health Network Company |
| Sickle Cell Disease: Generation S | Novartis | Havas Health & You |
| Skin Cancer (Melanoma): The Melagnomes | CultHealth | CultHealth |
| TRELEGY ELLIPTA: Power of 1 2 3 | GlaxoSmithKline | Havas Tonic |
| Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat | Boehringer Ingelheim | Assembly, Evoke |
| .. | ||
| .. | ||
| Best Disease Education Print | ||
| Disease State / Condition | Manufacturer/s | Agency/ies |
| Eczema | Regeneron & Sanofi Genzyme | Arnold Worldwide |
| HIV | Gilead Sciences | Digitas Health |
| HIV | ViiV Healthcare | Havas Tonic |
| HPV | Merck | Publicis (formerly) |
| Lung Cancer | AbbVie | Digitas Health |
| Meningitis B | GSK | Grey Global |
| Sickle Cell Disease | Novartis | Havas Health & You |
| Whooping Cough | GSK | Grey |
| .. | ||
| .. | ||
| Best New Brand or Indication Print | ||
| Brand | Manufacturer/s | Agency/ies |
| Aimovig | Amgen & Novartis | Arnold Worldwide |
| Duzallo | Ironwood Pharmaceuticals | Hill Holliday |
| Eskata | Aclaris Therapeutics | Area 23, An FCB Health Network Company |
| Imfinzi | AstraZeneca | Patients & Purpose |
| Juluca | ViiV Healthcare | Havas Tonic |
| Trogarzo | Thera Technologies | Ogilvy Health |
| Tymlos | Radius Health | Patients & Purpose |
| Verzenio | Eli Lilly & Co. | Grey |
| Xofluza | Genentech | |
| .. | ||
| .. | ||
| Best Established Brand Print | ||
| Brand | Manufacturer/s | Agency/ies |
| Botox Cosmetic | Allergan | FCB Health |
| Brilinta | AstraZeneca | Patients & Purpose |
| Chantix | Pfizer | VMLY&R, GHG |
| Cosentyx (psoriatic arthritis) | Novartis | Hill Holliday Health |
| Entresto | Novartis | McCann Health New York |
| Eylea | Regeneron | Intouch Solutions and Dadomani/19 Below/South |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Kisqali | Novartis | Hill Holliday |
| Lyrica (Fibromyalgia) | Pfizer | WundermanThompson |
| Opdivo | Bristol-Myers Squibb | McCann Health New York |
| Otezla | Celgene | Evoke New York |
| Tagrisso | AstraZeneca | Patients & Purpose |
| Taltz | Eli Lilly & Co. | Grey New York |
| Tecfidera | Biogen | Patients & Purpose |
| Tresiba | Novo Nordisk | CultHealth |
| Trulicity | Eli Lilly & Co. | Grey New York |
| Truvada | Gilead Sciences | Digitas Health |
| Xolair | Genentech & Novartis | Ogilvy Health |
| .. | ||
| .. | ||
| Best Disease Education Television | ||
| Disease State / Condition | Manufacturer/s | Agency/ies |
| Diabetic Heart Disease | Novo Nordisk | DePirro/Garrone |
| Dupuytren’s | Endo Pharmaceuticals | FCB Health |
| Eczema | Regeneron & Sanofi Genzyme | Arnold Worldwide |
| Endometriosis | AbbVie | FCB Health New York, An FCB Health Network Company |
| Hep C | Gilead Sciences | STRIKEFORCE Communications |
| HIV | Gilead Sciences | Digitas Health |
| HPV | Merck | Publicis (formerly) |
| Meningitis B | GSK | Grey Global |
| Non-24-Hour Sleep-Wake Disorder | Vanda Pharmaceuticals | Merkley + Partners |
| Parkinson’s Disease | Acadia Pharmaceuticals | STRIKEFORCE Communications LLC & Pathway Group LLC |
| Peyronie’s Disease | Endo Pharmaceuticals | GSW, a Syneos Health company |
| Pneumococcal Pneumonia | Pfizer | VMLY&R NYC |
| Whooping Cough | GSK | Grey |
| .. | ||
| .. | ||
| Best New Brand or Indication Television | ||
| Brand | Manufacturer/s | Agency/ies |
| Afrezza | MannKind Corporation | precisioneffect |
| Aimovig | Amgen & Novartis | Arnold Worldwide |
| Epclusa | Gilead Sciences | FCB Health New York, An FCB Health Network Company |
| Fasenra | AstraZeneca | McCann Health New York |
| Mavyret | AbbVie | Saatchi & Saatchi Wellness |
| Nuplazid | Acadia Pharmaceuticals | STRIKEFORCE Communications LLC & Pathway Group LLC |
| Ozempic | Novo Nordisk | CultHealth |
| TRELEGY ELLIPTA | GSK | Havas Tonic |
| Tremfya | Janssen Immunology | McCann Health New York |
| Vascepa | Amarin Pharma | Havas Tonic |
| Verzenio | Eli Lilly & Co. | Grey |
| Xeljanz (Ulcerative Colitis) | Pfizer | VMLY&R |
| .. | ||
| .. | ||
| Best Established Brand Television | ||
| Brand | Manufacturer/s | Agency/ies |
| Bexsero | GSK | Grey Global Group |
| Botox Cosmetic | Allergan | FCB Health |
| Brilinta | AstraZeneca | Patients & Purpose |
| Chantix | Pfizer | VMLY&R, GHG |
| Cosentyx (plaque psoriasis) | Novartis | Hill Holliday, Starcom |
| Dupixent | Regeneron & Sanofi Genzyme | Arnold Worldwide |
| Eliquis | Bristol-Myers Squibb & Pfizer | Publicis North America |
| Entresto | Novartis | McCann Health New York |
| Entyvio | Takeda | Pathway, BBDO |
| Humira (Crohn’s Disease) | AbbVie | Saatchi Wellness |
| Jardiance | Boehringer Ingelheim & Eli Lilly & Co. |
Evoke |
| Keytruda | Merck | TBWA\Health Collective |
| Lantus | sanofi-aventis | Havas Tonic |
| Linzess | Allergan & Ironwood Pharmaceuticals | VMLY&R |
| Myrbetriq | Astellas Pharma US, Inc. | Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc. |
| Nuedexta | Avanir Pharmaceuticals | FCB Chicago |
| Otezla | Celgene | Evoke New York |
| Prevnar 13 | Pfizer | VMLY&R NYC |
| Repatha | Amgen | Saatchi & Saatchi Wellness |
| Taltz | Eli Lilly & Co.. | Grey New York |
| Trintellix | Takeda & Lundbeck | McCann Health New York |
| Xarelto | Janssen Pharmaceuticals | Hill Holliday Health |
The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and celebratory opportunities, and additional details.