2019 Advertising Awards Finalists & Winners

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 19th Annual DTC National Conference, held April 16-18 in Boston.

Sponsored by Health Monitor Network, the 2019 Advertising Awards showcased the best marketing and advertising across nearly 20 categories, including two Delegate’s Choice categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards Dinner held on April 17th.

“Health Monitor Network is excited to be a premier sponsor of the annual DTC National conference,” says Ken Freirich, Chief Executive Officer. “The conference continues to be a celebration of the creativity and effectiveness of DTC consumer promotion.  As a leading provider in developing creative solutions to effectively facilitate patient and HCP dialogue, we are once again pleased to be the presenting sponsor of the awards, as we recognize the many contributions to DTC in the past year.”

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

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The winners for the 2019 DTC National Advertising Awards are…

Honorable Mention
Bronze Winner
Silver Winner
Gold Winner

Delegate’s Choice: Best Disease Education
Disease State / Condition Manufacturer/s Agency/ies
Eczema Regeneron & Sanofi Genzyme Arnold Worldwide & MicroMass Communications, Inc.
Endometriosis: SpeakENDO Campaign AbbVie FCB Health New York, An FCB Health Network Company & Intouch Solutions
HIV Gilead Sciences Digitas Health
HPV Merck Publicis (formerly)
Meningitis B GSK Grey Global & Weber Shandwick
Sickle Cell Disease: Generation S Novartis Havas Health & You
Skin cancer (melanoma): The Melagnomes CultHealth  CultHealth
Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat Boehringer Ingelheim Assembly & Evoke
Whooping Cough GSK  Grey
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Delegates Choice: Best Brand
Brand Manufacturer/s Agency/ies
Aimovig  Amgen & Novartis  Arnold Worldwide
 Botox (Cosmetic)  AstraZeneca  Patients & Purpose, Publicis New York
 Chantix  Pfizer  VMLY&R, GHG
 Cosentyx  Novartis  Hill Holliday Health & Starcom
 Entresto  Novartis  McCann Health New York & BCW
 Eucrisa  Pfizer  FCB Health New York, An FCB Health Network Company & EngagedMedia
Eylea Regeneron Intouch Solutions and Dadomani/19 Below/South
Myrbetriq Astellas Pharma US, Inc. Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc.
Otezla Celgene Evoke New York
Ozempic Novo Nordisk CultHealth & Hyperpointe
Prolia Amgen FCB Health NY, An FCB Health Network Company & TEN Health
Tecfidera Biogen Patients & Purpose and GCI Health
Trintellix Takeda & Lundbeck McCann Health New York, Klick Health, Allazo, Pleio
Verzenio Eli Lilly & Co. Grey
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Best Disease Education Website
Disease State / Condition Manufacturer/s Agency/ies
AboveMS.com Biogen Patients & Purpose
AsthmaExposed.com/insider/plan-for-more/ Regeneron & Sanofi Genzyme MicroMass Communications, Inc.
BigBadCough.com GSK Grey
CrohnsAndColitis.com AbbVie Intouch Solutions
EczemaExposed.com/insider/peds/home Regeneron & Sanofi Genzyme MicroMass Communications, Inc.
HonestlyItsTime.com Gilead Sciences Digitas Health
HPV.com Merck Publicis (formerly)
JoinGenS.com Novartis Havas Health & You
KnowPneumonia.com Pfizer WundermanThompson
LearnAboutAlz.com Allergan Mission PR
LiveWellWithLungCancer.com AstraZeneca (undisclosed)
MeningitisB.com GSK Grey Global and Weber Shandwick
MoreThanTired.com Jazz Pharmaceuticals Greater Than One, Synchrony, Scout, Hoverstate
MoreToParkinsons.com Acadia Pharmaceuticals Ogilvy Health
MyChronicMigraine.com Allergan AbelsonTaylor
SeniorFluShot.com Sanofi Publicis
SpeakEndo.com AbbVie Intouch Solutions
TreatMBC.com Eli Lilly & Co. Grey
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Best New Brand or Indication Website
Brand Manufacturer/s Agency/ies
Aimovig Amgen & Novartis Arnold Worldwide
Biktarvy Gilead Sciences
COOLIEF* Avanos AbelsonTaylor
DUZALLO Ironwood Pharmaceuticals Hill Holliday
Fasenra AstraZeneca McCann Health New York
House Dust Mite Allergies ALK, Inc. Hill Holliday Health
JULUCA ViiV Healthcare Havas Tonic
MACI/Knee Cartilage Repair Vericel AbelsonTaylor
NUCALA GSK Havas Tonic
Ozempic® Semaglutide Injection Novo Nordisk Hyperpointe
Restylane Lyft / Silk Galderma InTouch Solutions
TRELEGY ELLIPTA GSK Havas Tonic
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Best Established Brand Website
Brand Manufacturer/s Agency/ies
Botox Allergan
CHANTIX (varenicline) Pfizer VMLY&R, GHG
COOLIEF* Avanos AbelsonTaylor
Dupixent Regeneron & Sanofi Genzyme Intouch Solutions
Entresto Novartis McCann Health New York
EUCRISA (crisaborole) Pfizer FCB Health New York, An FCB Health Network Company
EYLEA® (aflibercept) Injection Regeneron Intouch Solutions and Dadomani/19 Below/South
JARDIANCE Boehringer Ingelheim &
Eli Lilly and Company
Evoke
Juvéderm – Injectable Gel Fillers Allergan DDB NY
Keytruda Merck TBWA\Health Collective
LIVALO Kowa Pharmaceuticals
America, Inc.
W2O
Lo Loestrin Fe Allergan Publicis NA, MediaCom, Mission
Otezla Celgene Evoke New York
Prolia Amgen FCB Health NY, An FCB Health Network Company
Sorilux Mayne pharma AbelsonTaylor
SYMDEKO Vertex Pharmaceuticals Incorporated Patients & Purpose
Synthroid AbbVie Patients & Purpose
TECFIDERA Biogen Patients & Purpose
Trintellix Takeda & Lundbeck McCann Health New York, Klick Health, Allazo, Pleio
VELTASSA Relypsa Evoke
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Best Disease Education Digital or Social Media
Disease State / Condition Manufacturer/s Agency/ies
Alzheimer’s: Learn About Alz Allergan Mission PR
Atopic Dermatitis Insider: Teen Story podcasts Sanofi/Regeneron MicroMass Communications, Inc.
Endometriosis: SpeakENDO Campaign AbbVie FCB Health New York, An FCB Health Network Company
Heart failure: Charting a New Path for Social Media Success in Heart Failure Novartis Pharmaceuticals BCW
HIV: Help Stop the Virus Gilead Sciences
Hyperhidrosis: Check Your Sweat Campaign Dermira FCB Health New York, An FCB Health Network Company
Invasive pneumococcal disease-Pediatrics: Baby Checkups Count Pfizer Inc. Wunderman Thompson
Migraine: Speak Your Migraine Amgen Arnold Worldwide
Multiple Sclerosis: MS Voice Genentech Intouch Solutions & CMI Media
Sickle Cell Disease: Generation S Novartis Havas Health & You
Skin cancer (melanoma): The Melagnomes CultHealth CultHealth
Sleep disorder: More Than Tired Jazz Pharmaceuticals Greater Than One, Synchrony, Scout, Hoverstate
Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat Boehringer Ingelheim Assembly, Evoke
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Best Branded Digital or Social Media
Brand Manufacturer/s Agency/ies
Entresto (sacubitril/valsartan): Charting a New Path for Social Media Success in Heart Failure Novartis Pharmaceuticals BCW
Entyvio Social Media Takeda BBDO, Klick, Pathway
EUCRISA (crisaborole): Almost Everybody Almost Everywhere Facebook Pfizer FCB Health New York, An FCB Health Network Company
Orencia Facebook Bristol-Myers Squibb Weber-Shandwick
Ozempic® Semaglutide Injection Floating OS Banners Novo Nordisk Inc. Hyperpointe
PROMACTA®(eltrombopag): My ITP Life Facebook Novartis The Bloc
Sorilux Facebook Ads Mayne pharma AbelsonTaylor
SYMDEKO Facebook Vertex Pharmaceuticals Incorporated Patients & Purpose
Synthroid: Dialed In AbbVie Patients & Purpose
Tecfidera Facebook Biogen Patients & Purpose and GCI Health
Trintellix Emails & Texts Takeda & Lundbeck McCann Health New York, Klick Health, Allazo, Pleio
Tymlos Facebook Radius Health Patients & Purpose
Verzenio Facebook Eli Lilly Grey
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Best Patient Engagement, Support, or CRM Program
Brand / Disease State / Condition Manufacturer/s Agency/ies
Botox: Unfriend Chronic Migraine Allergan AbelsonTaylor
CHANTIX (varenicline): Real People, Real Stories – Ray Liotta Celebrity Testimonial Pfizer VMLY&R & GHG
Endometriosis: SpeakENDO Campaign AbbVie FCB Health New York, An FCB Health Network Company
EUCRISA (crisaborole): Almost Everybody Almost Everywhere Pfizer FCB Health New York, An FCB Health Network Company
EUCRISA (crisaborole): Eucrisa-4-You EngagedPatient Pfizer EngagedMedia
Lo Loestrin Fe: Women Who Know Allergan Publicis NA, MediaCom, Mission
NUCALA for EGPA: Be Bold Campaign GSK Targetbase
Otezla: “Little/Big” Celgene Evoke New York
Prevnar 13-Pediatrics: Baby Checkups Count Pfizer Inc. Wunderman Thompson
Sickle Cell Disease: Generation S Novartis Havas Health & You
TRUMENBA: Don’t Let This Be Your Story Pfizer Grey Health Group
VELTASSA: VELTASSA Zone Relypsa Evoke
XARELTO®: Clot Wise™ Education Program Janssen Pharmaceuticals, Inc. Hill Holliday / Cognitive
ZEJULA: ZEJULA My Way Patient Support RM Tesaro Inc. MicroMass Communications, Inc.
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Best Outdoor, PR, or Event
Brand / Disease State / Condition Manufacturer/s Agency/ies
2018 Coast 2 Coast 4 Cancer Ride Bristol Myers Squibb & V Foundation for Cancer Research GCI Health (PR) and Debut (creative)
Amgen Breakaway From Cancer Race Amgen In-house
CHANTIX (varenicline): Real People, Real Stories – Ray Liotta Celebrity Testimonial Pfizer VMLY&R, GHG
CycleNation Amgen & American Heart Association In-house & AHA CycleNation
Dempsey Challenge Amgen & Dempsey Center In-house & Dempsey Center
Fetal Alcohol Spectrum Disorder: If Mommy Drinks, Baby Drinks FasWorld Anderson DDB
Hearing Voices of Support SARDAA Schizophrenia and Related Disorders Alliance of America The Bloc
Myrbetriq: “What’s Next For You” Astellas Pharma US, Inc. Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc.
Onzetra Xsail: Morning Migraine Food Truck Avanir Pharmaceuticals Neon, An FCB Health Network Company
Prolia Osteoporosis Events Amgen TEN Health
Sickle Cell Disease: Generation S Novartis Havas Health & You
Skin cancer (melanoma): The Melagnomes CultHealth CultHealth
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Best Use of Celebrity in Campaign or PSA
Brand / Disease State / Condition Manufacturer/s Agency/ies
Brilinta: Bob Harper AstraZeneca Publicis New York
Chantix: Ray Liotta Pfizer VMLY&R, GHG
Cosentyx: Cyndi Lauper Novartis Hill Holliday, Starcom
Don’t Miss A Beat: Dr. Oz Boehringer Ingelheim Assembly, Evoke
Enbrel: Phil Mickelson Amgen AbelsonTaylor
Eyelove: Jennifer Aniston Shire Digitas Health
Generation S: Jordin Sparks Novartis Havas Health & You
Get Real about Diabetes: Anthony Anderson Novo Nordisk bcw | burson cohn & wolfe
Learn About ALZ: Scott Eastwood Allergan Mission PR
MACI: Dara Torres Vericel AbelsonTaylor
Myrbetriq: Laila Ali Astellas Pharma US, Inc. Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc.
Prolia: Blythe Danner Amgen FCB Health
SpeakENDO: Julianne Hough AbbVie FCB Health
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Best Multicultural Campaign
Brand / Disease State / Condition Manufacturer/s Agency/ies
Diabetes – Cornerstones 4 Care Novo Nordisk EMCAY
Gaucher Disease Sanofi Genzyme EMCAY
Generation S Novartis Havas Health & You
Genvoya Gilead Sciences Digitas Health
HepBSmart Gilead Sciences Area 23, An FCB Health Network Company
HPV Merck Publicis (formerly)
My Prolia Amgen TEN Health
Prevnar 13 Pfizer Bravo NY
Repatha Amgen EMCAY
Tresiba Novo Nordisk closerlook
Truvada Gilead Sciences Digitas Health
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Most Innovative
Brand / Disease State / Condition Manufacturer/s Agency/ies
COSENTYX® (secukinumab): Real Talk Series featuring Dr. Perkins Novartis Pharmaceuticals Corporation Hill Holliday Health
Eylea Virtual Reality / Augmented Reality Regeneron Intouch Solutions and Dadomani/19 Below/South
Hearing Voices of Support SARDAA Schizophrenia and Related Disorders Alliance of America The Bloc
Memories for Memory Loss Tribute The Bloc
Myrbetriq’s “What’s Next For You” Astellas Pharma US, Inc. Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc.
Onzetra Xsail: Morning Migraine Food Truck Avanir Pharmaceuticals Neon, An FCB Health Network Company
Sickle Cell Disease: Generation S Novartis Havas Health & You
Skin Cancer (Melanoma): The Melagnomes CultHealth CultHealth
TRELEGY ELLIPTA: Power of 1 2 3 GlaxoSmithKline Havas Tonic
Type 2 Diabetes and Cardiovascular Disease: Don’t Miss A Beat Boehringer Ingelheim Assembly, Evoke
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Best Disease Education Print
Disease State / Condition Manufacturer/s Agency/ies
Eczema Regeneron & Sanofi Genzyme Arnold Worldwide
HIV Gilead Sciences Digitas Health
HIV ViiV Healthcare Havas Tonic
HPV Merck Publicis (formerly)
Lung Cancer AbbVie Digitas Health
Meningitis B GSK Grey Global
Sickle Cell Disease Novartis Havas Health & You
Whooping Cough GSK Grey
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Best New Brand or Indication Print
Brand Manufacturer/s Agency/ies
Aimovig Amgen & Novartis Arnold Worldwide
Duzallo Ironwood Pharmaceuticals Hill Holliday
Eskata Aclaris Therapeutics Area 23, An FCB Health Network Company
Imfinzi AstraZeneca Patients & Purpose
Juluca ViiV Healthcare Havas Tonic
Trogarzo Thera Technologies Ogilvy Health
Tymlos Radius Health Patients & Purpose
Verzenio Eli Lilly & Co. Grey
Xofluza Genentech
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Best Established Brand Print
Brand Manufacturer/s Agency/ies
Botox Cosmetic Allergan FCB Health
Brilinta AstraZeneca Patients & Purpose
Chantix Pfizer VMLY&R, GHG
Cosentyx (psoriatic arthritis) Novartis Hill Holliday Health
Entresto Novartis McCann Health New York
Eylea Regeneron Intouch Solutions and Dadomani/19 Below/South
Harvoni Gilead Sciences STRIKEFORCE Communications
Kisqali Novartis Hill Holliday
Lyrica (Fibromyalgia) Pfizer WundermanThompson
Opdivo Bristol-Myers Squibb McCann Health New York
Otezla Celgene Evoke New York
Tagrisso AstraZeneca Patients & Purpose
Taltz Eli Lilly & Co. Grey New York
Tecfidera Biogen Patients & Purpose
Tresiba Novo Nordisk CultHealth
Trulicity Eli Lilly & Co. Grey New York
Truvada Gilead Sciences Digitas Health
Xolair Genentech & Novartis Ogilvy Health
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Best Disease Education Television
Disease State / Condition Manufacturer/s Agency/ies
Diabetic Heart Disease Novo Nordisk DePirro/Garrone
Dupuytren’s Endo Pharmaceuticals FCB Health
Eczema Regeneron & Sanofi Genzyme Arnold Worldwide
Endometriosis AbbVie FCB Health New York, An FCB Health Network Company
Hep C Gilead Sciences STRIKEFORCE Communications
HIV Gilead Sciences Digitas Health
HPV Merck Publicis (formerly)
Meningitis B GSK Grey Global
Non-24-Hour Sleep-Wake Disorder Vanda Pharmaceuticals Merkley + Partners
Parkinson’s Disease Acadia Pharmaceuticals STRIKEFORCE Communications LLC & Pathway Group LLC
Peyronie’s Disease Endo Pharmaceuticals GSW, a Syneos Health company
Pneumococcal Pneumonia Pfizer VMLY&R NYC
Whooping Cough GSK Grey
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Best New Brand or Indication Television
Brand Manufacturer/s Agency/ies
Afrezza MannKind Corporation precisioneffect
Aimovig Amgen & Novartis Arnold Worldwide
Epclusa Gilead Sciences FCB Health New York, An FCB Health Network Company
Fasenra AstraZeneca McCann Health New York
Mavyret AbbVie Saatchi & Saatchi Wellness
Nuplazid Acadia Pharmaceuticals STRIKEFORCE Communications LLC & Pathway Group LLC
Ozempic Novo Nordisk CultHealth
TRELEGY ELLIPTA GSK Havas Tonic
Tremfya Janssen Immunology McCann Health New York
Vascepa Amarin Pharma Havas Tonic
Verzenio Eli Lilly & Co. Grey
Xeljanz (Ulcerative Colitis) Pfizer VMLY&R
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Best Established Brand Television
Brand Manufacturer/s Agency/ies
Bexsero GSK Grey Global Group
Botox Cosmetic Allergan FCB Health
Brilinta AstraZeneca Patients & Purpose
Chantix Pfizer VMLY&R, GHG
Cosentyx (plaque psoriasis) Novartis Hill Holliday, Starcom
Dupixent Regeneron & Sanofi Genzyme Arnold Worldwide
Eliquis Bristol-Myers Squibb & Pfizer Publicis North America
Entresto Novartis McCann Health New York
Entyvio Takeda Pathway, BBDO
Humira (Crohn’s Disease) AbbVie Saatchi Wellness
Jardiance Boehringer Ingelheim &
Eli Lilly & Co.
Evoke
Keytruda Merck TBWA\Health Collective
Lantus sanofi-aventis Havas Tonic
Linzess Allergan & Ironwood Pharmaceuticals VMLY&R
Myrbetriq Astellas Pharma US, Inc. Pathway Group LLC, FCB Health, Katalyst and Wellspring Communications, Inc.
Nuedexta Avanir Pharmaceuticals FCB Chicago
Otezla Celgene Evoke New York
Prevnar 13 Pfizer VMLY&R NYC
Repatha Amgen Saatchi & Saatchi Wellness
Taltz Eli Lilly & Co.. Grey New York
Trintellix Takeda & Lundbeck McCann Health New York
Xarelto Janssen Pharmaceuticals Hill Holliday Health

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and celebratory opportunities, and additional details.

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