Vice President eCommerce Strategy + Consulting, Advantage Digital Commerce
With 10 years of channel navigation and integration across traditional shopper and digital activations, Erin has developed and lead a variety of teams across the Advantage Enterprise to evolve and adapt with the changing retail marketplace. Leading eCommerce Strategy & Business Development today Erin brings strategic connectivity and consultation to elevate both brand and retail opportunities in today’s Omnichannel environment. Over the years Erin has been successful in leading Advantages’ first Amazon Marketing offering, launching several CPG brands on Amazon, standing up first ever omnichannel strategy’s across grocery, leading integrated Instacart Agency relationship and more.