Erin Heikkinen, Advantage Digital Commerce

Omnichannel Marketing Trends – What you Need to Know & How to Action at Retail

April 21, 2022 4:00 pm - 4:45 pm

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Erin Heikkinen

As the retail world continues to evolve at pace never seen before the lines between in-store and online have blurred, how suppliers effective maximize their position at retail and maximize their category share position requires a new and strategic approach total Omnichannel marketing.  It is easy to get lost in all the noise – new platforms, RMN, digital shelf, SEO, promotions, trade, the list goes on.   This session will help vet out maco must know omnichannel marketing trends and how to approach effectively activating at retail.