Fingerpaint Multicultural specializes in multicultural marketing aligned to pharmaceutical industry dynamics. Leveraging a proprietary Pharmacultural® approach, this team of experts has led some of the most recognized and successful US Hispanic and African American campaigns in the industry. Fingerpaint Multicultural is part of Fingerpaint Group, an integrated collective of healthcare companies that offer commercialization solutions spanning the full product life cycle. Its multicultural-specific services include strategy and business analysis, creative, digital, production, media planning and buying, and local market activation. Fingerpaint Multicultural is also on the forefront of tackling larger healthcare issues across the United States, helping corporations with clinical trial awareness and retention among minority groups, as well as addressing health disparities and social determinants of health (SDOH) gaps. Its services are cross-functional and highly applicable to the pharmaceutical stakeholder mix, executed flawlessly through a cultural lens.
