2015 Multicultural Healthcare Marketing Awards Winners

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the third annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National took place on Oct. 12-13 in Ft. Lauderdale where Gold, Silver, and Bronze winners for 14 advertising awards categories were announced during a ceremony on Oct. 13.

Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 175 finalists spanning across 14 categories. Winners were chosen based on submissions and research of the DTC Perspectives editorial staff.

Congratulations to all of the winners of the 2015 Multicultural Healthcare Marketing Awards!

Agencies indicated below were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact Jennifer Kovack for an immediate correction.

Missed the event or need a reprint of your award? Click here to order award reprints.

BRAND OR PROGRAM COMPANY/IES AGENCY/IES
BEST POINT OF CARE PROGRAM
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Daniel Hispanic Testimonial Campaign Pfizer UniWorld Group & J. Walter Thompson
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
BEST OUT-OF-HOME / EVENT PROGRAM
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Birdies4Shriners Shriners Hospitals for Children Shift4 Corporation
Fun Fit Fabulous Highmark Doner
Go Red Por Tu Corazón American Heart Association Dalton Agency
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
Step Out: Walk to Stop Diabetes American Diabetes Association At Media
SU2C Stand Up 2 Cancer RSA (Robertson Schwartz Agency)
World Health Days Cigna (In-house & Various)
BEST WEBSITE
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
El Diálogo Diabetes (Diabetes Download Novo Nordisk Prime Access
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Greater Than AIDS Kaiser Family Foundation & Black AIDS Institute (In-house) & Long Story Short Media
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Highmark Highmark Doner
Humana Humana Formerly Omnicom Group
Keep Momming Shire Digitas Health LifeBrands
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
BEST DIGITAL CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Alzheimer’s Association Alzheimer’s Association Olson
Botox (Cosmetic) Allergan Grey Advertising
Cigna Cigna (In-house & Various)
Cleveland Clinic health & wellness Cleveland Clinic VSA Partners
Community Medical Centers Community Medical Centers (In-house)
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Ellis Medicine Ellis Medicine Smith & Jones
EpiDuo Galderma Deutsch
EpiPen Mylan Publicis LifeBrands Evolvr
Farxiga AstraZeneca Cadient
Highmark Highmark Doner
Lose It! (Belviq) Eisai & Arena Pharmaceuticals FitNow, Inc.
MyHealth app Humana Formerly Omnicom Group
Nationwide Children’s Hospital Nationwide Children’s Hospital Conrad Phillips Vutech
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
UnitedHealthcare UnitedHealthcare AAAZA, Inc.
BEST PRINT CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Fallon Health Fallon Health DeVito/Verdi
Harvoni Gilead Sciences STRIKEFORCE Communications
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Nexplanon Merck & Co. Juice Pharma Worldwide & DDB
Skyla Bayer HealthcCare Team Satellite (ghg & Ogilvy CommonHealth Worldwide)
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
Stelara Janssen FCB Chicago
Tamiflu Genentech HealthWork
BEST TELEVISION CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Children’s Miracle Network Children’s Miracle Network Spark
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
HIV Disease Awareness Centers for Disease Control and Prevention (Various)
Invokana Janssen Hill Holliday
Keep Momming Shire Digitas Health LifeBrands
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Lyrica Pfizer UniWorld Group & J. Walter Thompson
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
UnitedHealthcare AARP Medicare Complete UnitedHealthcare AAAZA, Inc.
Viagra Pfizer BBDO NY & RAPP
BEST AFRICAN-AMERICAN CAMPAIGN
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Fallon Health Fallon Health DeVito/Verdi
Go Red Campaign American Heart Association Dalton Agency
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
HysterSisters HysterSisters
Keep Momming Shire Digitas Health LifeBrands
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
National Black HIV/AIDS Awareness Day U.S. Department of Health and Human Services (Various)
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
BEST ASIAN CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Alzheimer’s Association Alzheimer’s Association Olson
American Heart Association American Heart Association Dalton Agency
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Children’s Miracle Network Children’s Miracle Network Spark
Cigna Cigna (In-house & Various)
Highmark Highmark Doner
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
Viagra Pfizer BBDO NY & RAPP
BEST HISPANIC CAMPAIGN
American Diabetes Association American Diabetes Association At Media
American Heart Association American Heart Association Dalton Agency
Children’s Miracle Network Children’s Miracle Network Spark
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Daniel Hispanic Testimonial Campaign Pfizer UniWorld Group & J. Walter Thompson
El Diálogo Diabetes (Diabetes Download) Novo Nordisk Prime Access
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
National Alliance for Hispanic Health National Alliance for Hispanic Health
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
Viagra Pfizer BBDO NY & RAPP
BEST LGBT CAMPAIGN
Cancer Facts for Gay and Bisexual Men / Lesbians and Bisexual Women American Cancer Society DDB Chicago
Fenway Health Fenway Health AIDS Action Committee
“My Tomorrows” Merck & Co. Prime Access
LGBT Health Awareness Week U.S. Department of Health and Human Services (Various)
National Black HIV/AIDS Awareness Day National Black HIV/AIDS Awareness Day Strategic Planning Committee (Various)
Stribild Gilead Sciences Palio Communications
Testing Makes Us Stronger Centers for Disease Control and Prevention (Various)
Triumeq ViiV Healthcare
BEST DTC CAMPAIGN
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Crestor AstraZeneca Digitas Health LifeBrands
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Namenda XR Actavis FCB Health
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
Viagra Pfizer BBDO NY & RAPP
BEST INSURANCE CAMPAIGN
Cambia Cambia (In-house & Various)
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Cigna Cigna (In-house & Various)
Highmark Highmark Doner
Humana Humana Formerly Omnicom Group
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
BEST HOSPITAL / HEALTHCARE FACILITY CAMPAIGN
Cancer Treatment Centers of America Cancer Treatment Centers of America Creative Civilization
Children’s Miracle Network Children’s Miracle Network Spark
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
Shriners Hospitals for Children Shriners Hospitals for Children
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
University of Maryland Children’s Hospital University of Maryland Children’s Hospital SPM Marketing & Communications
Yale New Haven Yale New Haven Mason, Inc.
BEST DISEASE EDUCATION / ADVOCACY CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
American Diabetes Association American Diabetes Association At Media
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
El Diálogo Diabetes (Diabetes Download) Novo Nordisk Prime Access
Go Red Por Tu Corazón American Heart Association Dalton Agency
Greater Than AIDS Kaiser Family Foundation & Black AIDS Institute (In-house) & Long Story Short Media
Lupus Foundation of America Lupus Foundation of America (In-house) & Blue State Digital
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
BEST IN SHOW
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television