Principal, Ideology
Allen Howie is Principal and Creative Director of Idealogy, an award-winning leader in guiding hospitals and healthcare providers to a strong, branded position that amplifies the impact of marketing on the bottom line. A popular speaker at regional and national marketing events, he has had numerous articles appear in industry publications. His first book, The Marketing Minute, was recognized as one of the top three marketing books of 2015, earning rave reviews from leading marketing authors and experts including Seth Godin, Al Ries and Guy Kawasaki. Allen is also a Certified Storybrand Guide, with deep training in the principles established in Donald Miller’s bestseller, Building a Story Brand.