Most marketing focuses on the hospital: the skilled physicians and specialists, the caring staff, the advanced capabilities. But marketing that engages consumers and even referral sources is marketing that puts the patient squarely in center of every message. When the focus is on the consumer and his or her health journey, the marketing that results is much more relevant to your prospect — and much more effective. In this fast-paced presentation, Certified Storybrand Guide Allen Howie walks you briskly through the process of building a brand story that speaks powerfully to consumers and drives them to act.
